For years, Samsung Electronics has designed its devices around what people truly need, such as better performance, sharper cameras and smarter ways to stay connected. And, with Galaxy AI, it goes beyond what devices can do — it’s about how people interact with them.
As AI rapidly becomes the new user interface, it’s redefining our relationship with technology. No longer just a collection of apps and tools, the smartphone is evolving into a smart companion that understands user intent and responds in real time. This transformation moves us from reaction to anticipation – where, as AI becomes the UI, intent becomes instant.
To learn more about the upcoming Galaxy Unpacked in Brooklyn, New York, please have a read at the attached editorial. Alternatively, you may read all about it on Samsung Newsroom Malaysia: https://news.samsung.com/my/invitation-galaxy-unpacked-july-2025-the-ultra-experience-is-ready-to-unfold
Register your interest here today and experience the next Galaxy: https://www.samsung.com/my/unpacked/