Celebrate Chinese New Year with The LEGO Group with New Sets Inspired by the Chinese Culture and Activities for the Families

 The LEGO Group revealed three new LEGO® sets celebrating classic Chinese culture and legends within themes such as the popular LEGO® Chinese Traditional Festival and LEGO® DUPLO. They will make delightful gift toys for children and anyone interested in the Asian culture as they offer fascinating building challenges and hours of creative play.

LEGO® Story of Nian (80106) is inspired by the Chinese legend where a mythical beast Nian comes around to attack villagers every Spring, and is only driven away by the colour red, fire, and loud noise. Villagers back then would also stay up late to keep a watch for Nian during the eve of Chinese New Year. It was said that the story started the festival traditions of lighting firecrackers, Chinese New Year Eve’s vigil (守岁 shou sui), and the practice of wearing red for luck. It is also especially apt as we look to usher in 2021 with optimism and good luck after a challenging year. 

The set features a brick-built Chinese residence with traditional decorations including buildable fireworks, firecrackers, hanging lanterns and Chinese couplet, a snowy scene that is brought to life with a posable Nian creature, a snowman figure and six minifigures including grandpa, grandma, three children and a person in an ox costume to mark the Year of the Ox in 2021. Children will thus be able to learn the story about Nian and the various traditions that stemmed from the folklore in a fun way with LEGO bricks.

LEGO® Spring Lantern Festival (80107) recreates the magical atmosphere of the festival which marks the end of the lunar new year celebrations. It features a brick-built Chinese garden with moon gates, pavilion, bridge, pond with frog and koi fish figures, bamboo trees, a special ox lantern illuminated by a LEGO light brick as well as other must-have items during the festival like a rabbit lantern and a Tang Yuan rice ball. For a modern take, it even comes with features such as buildable bubble tea, mobile phone and selfie stick. 

To inspire children to learn more about Chinese traditions when building, illustrations are added to the building instructions of the two sets, which will tell the legendary stories of Nian and The Lantern Festival. This is the first time this kind of feature appears in the LEGO Chinese Traditional Festival theme.

LEGO® DUPLO Town Happy Childhood Moments (10943) introduces pre-schoolers to two exciting events with its two alternative building designs – the Chinese New Year celebrations as well as the first day at kindergarten. The children can play out Chinese New Year family traditions, including exchanging their red packets and eating dumplings, or choose to role-play and prepare for the daily routines of kindergarten. A stand-out, feature-packed gift that lets pre-schoolers play and learn about the fun details of some of the big occasions in their lives, this is also the first LEGO DUPLO set that is customised for Chinese pre-school families.

The LEGO® Story of Nian (80106), LEGO® Spring Lantern Festival (80107) and LEGO® DUPLO Town Happy Childhood Moments (10943) sets will be available in Malaysia from 4 January 2021.

From 15 January 2021 till 21 February 2021, families can also visit the Mid Valley Megamall at Kuala Lumpur and The Mall, Mid Valley Southkey for a one-of-a-kind festive playground, named Moove Academy. Over at Mid Valley Megamall Kuala Lumpur, shoppers can put their strength, agility and speed to the test. From navigating a self-built LEGO Year of the Ox in a gyro-sphere before escaping the maze board, to placing a self-built LEGO LNY lantern on one’s body while holding on to yoga poses, there is so much to enjoy this Chinese New Year. Families can also participate in the LEGO Ox Building Competition, with the top 8 fastest teams to complete will win prizes.

Other activities include checking out the dioramas by the Synergy LEGO User Group in Malaysia who have recreated scenes of Chinese New Year and LEGO themes such as LEGO City, LEGO Friends and LEGO Ninjago around the mall as well as photo opportunities with the LEGO CNY decorations at East Atrium, South and North Void areas of Mid Valley Megamall Kuala Lumpur.

Festive promotions await all shoppers too. 

● 15 – 17 January 2021: As part of the first weekend special deal, every purchase of the LEGO Story of Nian (80106) and LEGO Spring Lantern Festival (80107) at the event in a single receipt will entitle shoppers to a Lunar New Year Prosperity bag that comes with LEGO red packets, a RM18 voucher, as well as limited-edition LEGO LNY Lantern, LEGO LNY Pagoda and LEGO Year of the Ox builds. This is limited to one redemption per person per receipt, while stocks last. 

● 15 January – 21 February 2021: Shoppers who purchase LEGO playsets worth RM238 and above (excluding LEGO sets 80105, 80106, 80107) at the event will receive a limited-edition LEGO Year of the Ox. Those who have purchased LEGO playsets worth RM68 and above will receive a set of LEGO red packets. Purchases of LEGO City, LEGO Friends, LEGO DOTS and LEGO DUPLO playsets worth RM138 and above will also entitle shoppers to participate in a lucky dip for LEGO mystery gifts and stand a chance to win limited-edition LEGO Zodiac sets from previous years. 

● 18 January – 21 February 2021: Shoppers who have purchased the LEGO Story of Nian (80106) and LEGO Spring Lantern Festival (80107) will receive a limited-edition LEGO LNY Lantern and LEGO LNY Pagoda as gifts with purchase, while stocks last.

Rohan Mathur, Marketing Director of LEGO Southeast Asia, said, “All these novelties are rooted firmly with the Chinese culture and values, and provide a common ground for children and families to build and play together. Alongside the local mall activities, we hope to bring the LEGO play closer to the hearts of our consumers and support the children with learning through the gift of play experiences this Chinese New Year.”

Carol Chua, General Manager of Toys R Us Malaysia, said, “At Toys R Us, we believe in providing an enjoyable shopping experience to consumers with the biggest selection of toys. This Chinese New Year, we are excited to partner LEGO Southeast Asia in sharing the festive joy and the gift of play with families through the festive playground and also the wide array of LEGO playsets. We hope that these products and experiences can continue to fuel a child’s imagination and inspire learning through play.  

Visit the LEGO Malaysia website and LEGO Malaysia Facebook page for more information on the LEGO® Chinese New Year sets, the LEGO® Chinese New Year Event, as well as the latest offerings and promotions.