KFC Malaysia has launched its latest innovation – the new KFC HotBox that includes new addition of a scrumptious crispy hash brown and creamy jalapeno cheese sauce that is so delicious and tasty you’ll give it a standing ovation once it gets at the tip of your tongue!

The new KFC HotBox highlights four of your favourite KFC signature burgers namely the all-time favourite Zinger burger, the Cheezy Zinger, the ever classic Colonel burger, and the Colonel Fish burger, along with a piece of the succulent chicken (either original recipe or hot & spicy), plus the crispy hash brown to scoop up the velvety goodness of the creamy jalapeno cheese sauce, for a much more enjoyable eating experience. Every HotBox comes with one carbonated drink, which can be upgraded from Regular to Large size during the promotion period.

“We’d like our customers to experience the best of KFC in a single box. With our famous aromatic fried chicken, the signature burger of your choice and a hash brown with jalapeno cheese dip sauce to boot, we’re sure the HotBox will more than satisfy your palate,” said Datuk Ahmad Zaki Zahid, Managing Director of QSR Brands (M) Holdings Sdn Bhd, operator of KFC Malaysia at the launch of the new product at Pavillion, Kuala Lumpur recently.

Targeted at teens and younger adults who are always on the lookout for something substantial to eat and easy to grab without compromising quality, the new HotBox presents more flair for a good-to-go meal, aside from the great value-for-money offer in the deal.

“I’m confident the new HotBox will be a hit for the younger generation who are always on the move, and always looking for a great value in their meals, besides the abundance of flavours,” he added.

The advertising and promotional strategy for the new KFC HotBox includes TV commercial, Radio, Digital and Outdoor Media. Online media includes Blogging, Social Network Advertising, E-News, Facebook, Twitter and others for a wider reach to customers.

The new KFC’s HotBox is now available at all KFC restaurants in the country for a limited duration of two months, starting from 10 September to 21 October 2013, while stocks last, so it’s an opportunity not to be missed!

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