This Chinese New Year, Ayam Brand™ invites Malaysians to celebrate the season of reunion with Makan Ceria Kongsi Bersama, spotlighting its Pulled Chicken range as a versatile ingredient for reimagining traditional festive dishes with a modern twist.
Rooted in the spirit of togetherness, Chinese New Year is seen as a time when families come together over shared meals, stories, and traditions passed down through generations. As celebrations evolve, Ayam Brand™ encourages families to honour these traditions while expressing creativity in the kitchen, giving familiar festive flavours a fresh, contemporary interpretation.
At the heart of Makan Ceria Kongsi Bersama is the Ayam Brand™ Pulled Chicken, with Black Pepper and Spicy Korean Gochujang Sauce leading the range as flavour-forward options for the festive table. Pulled Chicken Black Pepper is infused with aromatic black pepper for a rich, savoury taste that delivers a satisfying kick, ideal for those who enjoy robust flavours at the reunion table. Meanwhile, Pulled Chicken Spicy Korean Gochujang Sauce offers a spicy, umami-rich twist, coated in gochujang sauce for a contemporary Korean-inspired flavour that adds excitement to familiar Chinese New Year dishes.
Completing the range are Pulled Chicken Mayonnaise, with its creamy, lightly tangy profile that pairs well with both traditional and modern dishes, and Pulled Chicken Hot Chilli, seasoned with spicy chilli peppers and savoury spices for those who enjoy an extra kick of heat, offering families even more ways to get creative at the festive table.
Inspired by the flavours of the festive season, Ayam Brand™ Pulled Chicken opens up new possibilities for creative cooking during Chinese New Year.
1. Pull, Toss & Prosper: Pulled Chicken Yee Sang
Fresh, vibrant and made for sharing, Pulled Chicken Yee Sang brings a modern lift to the festive favourite by pairing crisp shredded vegetables with Ayam Brand™ Pulled Chicken, juicy pineapple chunks, and tender mushrooms. Tossed in a sweet-tangy plum dressing with hints of citrus and sesame, and finished with a satisfying crunch, this Yee Sang keeps the spirit of prosperity alive while adding a contemporary flavour spin that’s perfect for today’s reunion table.
2. Prosperity Crunch: Pulled Chicken Corn Bakwan
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Golden and irresistibly crisp, Prosperity Crunch: Pulled Chicken Corn Bakwan turns a beloved Indonesian street snack into a festive crowd-pleaser. Sweet corn and Ayam Brand™ Pulled Chicken Spicy Korean Gochujang come together in a savoury, lightly spicy batter, fried until crunchy on the outside and tender within. Paired with a sweet-spicy dipping sauce, these bite-sized pancakes are perfect for sharing, adding a bold, playful twist to the Chinese New Year spread!
By encouraging experimentation and shared preparation, Ayam Brand™ Pulled Chicken becomes more than just an ingredient, it becomes a way for families to cook together, exchange ideas, and create new festive traditions!
“Chinese New Year is about more than just food, it is about the stories, laughter, and connections built around the table,” said Teoh Wei Ling, Marketing Director at Ayam Brand™. “With Makan Ceria Kongsi Bersama, we hope to inspire Malaysians to celebrate creatively, using Ayam Brand™’s wide range of products to reimagine familiar dishes in ways that bring generations together.”
Beyond the dining table, gifting remains an important part of Chinese New Year. This festive season, Ayam Brand™ encourages meaningful gifting with a selection of its trusted products, including canned pineapples, mushrooms, and Pulled Chicken that is just as good for sharing as it is for cooking. To add to the festive cheer, consumers who spend RM25 on Ayam Brand™ products can redeem limited-edition collectible plushies, available at selected stores nationwide while stocks last!
Ready to get creative in the kitchen this Chinese New Year? Discover more at https://www.ayambrand.com.my/, and stay inspired with festive ideas by following @ayambrandmy on Instagram and Ayam Brand Malaysia on Facebook, as Makan Ceria Kongsi Bersama continues beyond Chinese New Year with Ayam Brand™ bringing the same spirit of sharing into the upcoming Ramadan and Raya season through more ideas and inspiration.