Devotees, families and social media personalities shared the Nine Emperor Gods procession to Kuil Sembilan Maharaja Dewa (Nan Tian Gong) on 11 October; ONS88 has released an official music video for the campaign
Nearly 50 Malaysian KOLs turned out to support online entertainment brand ONS88 as the ONS88 Dragon led the Nine Emperor Gods procession to Kuil Sembilan Maharaja Dewa (Nan Tian Gong) in Ampang, Selangor, on the night of 11 October.ONS88
Crowds line the street and whip out their phones as the ONS88 Dragon passes through Ampang. Source: ONS88 team
The streets of Ampang came alive as the ONS88 Dragon wound its way past shophouses and flats. Devotees and families lined the roads, and wherever the dragon passed, phones went up as people rushed to snap photos and record videos.
At an offering table set up by residents, the dancers coiled the ONS88 Dragon into a tight circle, showing the crowd just how long and how big the dragon is.
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Everyone wants a shot: the crowd films the ONS88 Dragon team. Source: ONS88 team
The KOLs were quick to share the night with their followers on Instagram under #ONS88九皇爷.
Ellyssa (@ellyssahunny), who has more than 90,000 followers, was at the festival in person for the first time. “Seeing it with my own eyes was nothing like watching it online,” Ellyssa wrote.
DJ Suicide J (@suicide.j_official), followed by more than 76,000 people, was won over by the dragon itself. “From the lively procession and the performances to the eye-catching ONS88 Dragon, every moment was full of festive spirit,” DJ Suicide J wrote.
Popular Malaysian KOLs all smiles at the procession, making memories of the night. Source: ONS88 team
For Sun (@sun33pang), who has more than 117,000 followers, the night was about tradition. “The procession is faith, and it is also how culture is passed on,” Sun wrote.
SueYing (@yukiiyiing) posted wishes for good fortune and peace, while @diorlyna1028 invited followers to feel “the charm and lively atmosphere of traditional culture”.
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The ONS88 Dragon coils in front of an offering table in Ampang, its full length filling the street. Source: ONS88 team
At about 9.15pm, the ONS88 Dragon arrived at the temple. Giant joss sticks carved with dragons were lit, and a burst of fireworks brought the night to a close.
Along the way, the ONS88 Dragon team also stopped for a big group photo, a keepsake of a night none of them will forget.
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The ONS88 Dragon team gathers for a big group photo. Source: ONS88 team
Those who missed it can catch the official music video for the campaign, “ONS88 × Nine Emperor Gods Cultural Celebration”, on YouTube.
“Seeing so many people share the night was the best part for us: families filming the ONS88 Dragon, the team posing together and KOLs posting for their followers. This festival belongs to the people of Ampang, and we are glad we could help more people see it,” said a spokesperson for ONS88.
About ONS88
ONS88 is an online entertainment and betting platform for adults in Malaysia, offering sports betting, live casino, online slots and 4D lottery. Its casino and slot games come from established providers such as Evolution, Pragmatic Play and Playtech, and run on certified third-party software with independently tested random number generators. ONS88’s 4D results follow official Malaysian and Singapore draws. The platform protects accounts with TLS encryption, offers deposit limits, cooling-off periods and self-exclusion, and provides customer support 24/7. Services are strictly for adults aged 18 and over. Learn more at ONS88 official website.