Starbucks announced today its second collaboration with Malaysian iconic entrepreneur and actress Neelofa; which presents a curated collection of scarves exclusive to Starbucks. Paying homage to Starbucks Frappucino colors and Neelofa’s home-grown scarf brand, Naelofar, the Starbucks X Naelofar Scarf Collection is the first of its kind to be exclusively retailed at selected Starbucks stores.
The collaboration draws inspiration from the timeless and iconic colors of Starbucks Frappuccino beverages which draws on flavors derived from Chocolate, Caramel and Green Tea. As such, the scarves in the Starbucks x Naelofar collection will feature colors which include warm brown, soft beige and pastel green. Packaged in an adorable Starbucks tumbler replica, the scarves themselves are made of pleated material and can be versatilely worn in a multitude of styles to accessorize and complete any outfit.
This collaboration between Starbucks Malaysia and Neelofa marks the second in recent times, following the MY Cups of Kindness Campaign last year which saw the artist joining forces with Starbucks to spread messages of kindness. As part of that campaign, Starbucks donated RM0.50 from the sale of each of its then newly released Summer Frappucino varieties to a charity of Neelofa’s choosing.
Taking a cue from that initiative, RM1 from each Starbucks x Naelofa scarf purchase will once again be donated to a charity of Neelofa’s choice.
“It is indeed an honor to work with Starbucks once again, this time fusing my passion for scarves and my love for Starbucks Frappuccinos. So naturally, the Starbucks x Naelofar collection is truly something I hold very near and dear. The Starbucks x Naelofar scarves is made in Heavy Pleated Chiffon material and in Shawl style which I personally love, and I’m sure my fans would love it too. I am thankful to Starbucks for this unique opportunity and I hope my fans and Starbucks customers alike will enjoy the collection.” said Neelofa.
As design enthusiasts, Starbucks draws on vibrant practices which has seen it partner with notable personalities within Malaysia’s fashion and design fraternity in the past, including the likes of Rico Rinaldi. Starbucks Malaysia prides itself for curating products derived from a diversity of local niche designer brands to express creativity through the Starbucks X series. Through this exclusive designer collection, Starbucks hopes to support local talent by accentuating and promoting them to its customers.
“At Starbucks Malaysia, we continuously seek ways to collaborate with local talents by providing them a platform to showcase their creativity with us. After we conducted the MY Cups of Kindness campaign with Neelofa, we received a truly overwhelming response. So this scarf collection is a natural succession of that campaign, which will once again contribute towards Neelofa’s charity efforts through her passion and art plus you can only get this Starbucks x Naelofar Scarf Collection exclusively at Starbucks stores,” said Sydney Quays, Chief Executive Officer of Berjaya Food Berhad and Managing Director of Starbucks Malaysia & Brunei.
In conjunction with the upcoming Merdeka and Malaysia Day celebrations, Starbucks has also released a limited-edition Malaysian Tiger Bearista. Featuring the iconic Starbucks Bearista wearing a Tiger onesie, the Starbucks Bearista, pays tribute to the iconic Malayan Tiger, now an endangered species.
Available from 5 August onwards, the Starbucks x Naelofar Collection scarves are priced at RM75 each and RM1 of each scarf purchase will be donated to Neelofa’s charity of choice. Meanwhile, the limited-edition Malaysian Tiger Bearista is priced at RM88. Exclusive to Malaysia, both the Starbucks x Naelofar Scarf Collection and Malaysian Tiger Bearista will be available at all Starbucks stores nationwide, while stocks last.
For more information, please visit the Starbucks Malaysia website at www.starbucks.com.my.