In a move that signals its evolution beyond the supermarket shelf, Goodday Milk has unveiled The Goodday Milk Factory (TGMF), a five-acre placemaking concept in Section 13, Petaling Jaya that transforms a former industrial site into a vibrant, community-driven destination.
More than just a branded space, The Goodday Milk Factory represents a bold extension of Goodday Milk’s long-standing philosophy of Healthy Living Made Easy — brought to life through food, fitness and everyday social experiences.
Designed as a one-year placemaking initiative, TGMF is intentionally built for daily life rather than one-off events. From morning workouts and coffee breaks to after-work gatherings and weekend family outings, the space has been curated around how communities naturally move through their day.
A Community-First Collaboration
Conceived by Lotus Capital, the team behind one of Kuala Lumpur’s beloved community-driven lifestyle destinations known for uniting independent F&B brands and cultural experiences, and brought to life in partnership with Goodday Milk, the project reflects a shared ambition: to create an accessible, welcoming environment that fits seamlessly into everyday routines.
Rather than opting for a glossy commercial aesthetic, the transformation preserves much of the site’s original industrial character. The raw textures and rustic architecture have been retained, creating a lived-in, playful atmosphere that feels authentic and approachable.
Murals inspired by cow patterns — reinterpreted into expressive, colourful patches celebrating different personalities and everyday moments — weave the Goodday Milk identity organically into the space.
Amy Gan, Vice President of Marketing at Etika Sdn. Bhd., explained the brand’s vision:
“At Goodday Milk, we believe healthy living should be simple and naturally woven into everyday life. That belief inspired us to breathe new life into this industrial space. Milk begins with nature, but good days are made with people. Rather than creating a polished, perfect environment, we embraced the authenticity of the space. With The Goodday Milk Factory, we translate our philosophy into a physical environment — where food, beverages, fun, fitness and community come together.”
She added that TGMF represents the brand’s evolution from a product presence into a lifestyle presence — one grounded in meaningful community connection.
Food, Fitness and Flexible Community Spaces
The five-acre venue brings together a curated mix of local F&B operators, fitness collectives and open communal areas.
Food anchors include well-loved Malaysian names such as Nasi Lemak Burung Hantu, alongside other homegrown brands and a variety of Etika beverages including Goodday Milk, Pepsi and Wonda.
On the fitness front, the space features a HYROX-affiliated workout studio by Backyard Training and community pickleball courts operated by The Backyard Pickleball, reflecting the growing demand for accessible urban fitness hubs.
Flexible event areas allow for community gatherings, brand activations and private functions, reinforcing TGMF’s positioning as a multi-use neighbourhood destination.
Karthiik R. Doraisingam, Managing Director of Lotus Capital, described the initiative as part of a broader placemaking movement:
“The Goodday Milk Factory is designed to bring people together through food, movement and shared experiences. Conceived in alignment with Visit Malaysia 2026 and Visit Selangor 2026, this project reflects our belief in creating spaces that are approachable, vibrant and rooted in community.”
A Festive Launch with Local Flavours
To mark its opening, the first 1,500 visitors were treated to complimentary servings of Nasi Lemak Burung Hantu paired with Goodday Milk, underscoring the venue’s emphasis on accessible, familiar comfort.
Product sampling, Etika beverage offerings and a traditional lion dance performance — in celebration of the upcoming Chinese New Year — added festive energy to the launch day.
Beyond a Brand Activation
At its core, The Goodday Milk Factory is not positioned as a marketing activation but as an experiment in placemaking — where an established FMCG brand extends its philosophy into the physical realm.
By repurposing industrial land into a community-centric lifestyle hub, Goodday Milk signals a shift in how brands engage with urban spaces — less transactional, more experiential.
In an era where cities increasingly value adaptive reuse and community-oriented design, TGMF stands as an example of how commercial brands can participate meaningfully in neighbourhood revitalisation.
As Amy Gan puts it, the project reflects the essence of the brand’s tagline: “Where Good Days Come Together.”