Malaysia’s coffee culture entered a new chapter today with the introduction of Philips Baristina – a compact espresso machine designed to bring real espresso, made simple, into everyday homes with one effortless swipe. Delivering freshly ground bean-to-cup espresso in under 60 seconds, Baristina is a category-defining innovation that creates a new way to enjoy coffee at home.
As Malaysia’s coffee culture continues to evolve, many coffee lovers are looking for ways to enjoy café-quality coffee beyond the café itself. Responding to this growing appreciation for quality coffee, Philips Baristina lowers the barrier to real espresso, making it easier than ever to enjoy freshly ground, café-quality coffee at home.
Built around ‘Real Espresso, Made Simple’ belief, Baristina removes much of the complexity traditionally associated with home espresso machines. With its intuitive Swipe. Brew. Enjoy. experience, the machine automatically grinds, tamps and brews fresh beans into espresso at the swipe of a portafilter, delivering consistently great coffee without the learning curve or complicated setup.
“At Philips, we believe enjoying quality coffee at home shouldn’t come with a complicated routine. With Baristina, we’ve reimagined the home espresso experience by making freshly ground, café-quality espresso far more approachable – giving consumers the freedom to enjoy the beans they love with remarkable ease. By introducing a new middle ground between traditional espresso machines and capsule systems, Baristina lowers the barrier to real espresso while celebrating the coffee culture that continues to inspire so many Malaysians,” said Patt Sue-Ann, Commercial Director, Philips Domestic Appliances Malaysia.
Bringing Baristina to life goes beyond the machine itself. To inspire Malaysians to embrace real espresso at home, Philips has partnered with two personalities who represent different facets of today’s coffee culture – professional craftsmanship and effortless everyday enjoyment.
“At Philips, we wanted Baristina to be introduced by people who genuinely represent how coffee is enjoyed today. Our Barista Partner, Jason brings the credibility, expertise and craftsmanship of Malaysia’s specialty coffee scene, while Baristina Malaysia Hero KOL Sean reflects the aspirations of a new generation of coffee lovers who want exceptional coffee to fit naturally into their everyday lives. Together, they perfectly embody what Real Espresso, Made Simple stands for — making real espresso more approachable without compromising on quality.”, as explained by Celeste Tan, SEA Marketing Lead, Versuni.
Validated by Malaysia’s Coffee Expert.
Jason Loo – four-time Malaysia Barista Champion, World Barista Championship Top4 finalist and Co-founder of Yellow Brick Road and Contour, is one of Malaysia’s leading voices in specialty coffee. He brings together coffee expertise and everyday accessibility in a collaboration that celebrates local coffee craftsmanship.
For Jason, great coffee has always been about exceptional beans, thoughtful craftsmanship and creating meaningful experiences. His collaboration with Philips Baristina extends that philosophy beyond the café, demonstrating how real espresso can become a more natural part of everyday life at home without compromising on quality.
“As a coffee professional, I’ve spent years pursuing the perfect espresso. What impressed me about Baristina is how it removes much of the complexity while still allowing me to enjoy the beans I love with minimal effort, giving me more time to enjoy coffee and explore creativity through different recipes”, said Jason Loo.
Inspired, Jason created the Gula Melaka Ube Latte recipe using the best local ingredients alongside the exclusively developed Baristina Blend, giving Malaysians the opportunity to recreate café-inspired coffee experiences in their own homes using locally roasted beans.
Sean Lee Brings ‘Real Espresso Made Simple’ to Life.
Complementing Jason’s coffee expertise is actor and host Sean Lee, who joins Philips Baristina as the campaign’s hero ambassador.
Representing today’s modern coffee lifestyle, Sean embodies the belief that great coffee should fit naturally into everyday life. Whether it’s a productive morning, an active lifestyle or sharing breakfast with loved ones, Baristina makes it possible to enjoy freshly ground, café-quality espresso without complicated routines.
Together, Jason and Sean represent two sides of the Baristina story – professional coffee craftsmanship and effortless everyday enjoyment – demonstrating that real espresso can now be part of life’s everyday moments.
Real Espresso Made Simple.
From freshly roasted beans to rich espresso in under a minute, Philips Baristina reimagines how coffee is enjoyed at home. Unlike traditional espresso machines, its innovative one-swipe brewing system automatically grinds, tamps and brews fresh bean-to-cup espresso or lungo coffee, combining the simplicity consumers love with the freshness, aroma and quality of real espresso. Unlike capsule systems, Baristina gives consumers complete freedom over their choice of beans, making every cup a more personal coffee experience.
Compact, intuitive and stylish, the Philips Baristina is designed for coffee lovers who want better coffee at home without the complexity of traditional espresso machines – whether they are exploring fresh beans for the first time or simply seeking a more elevated coffee experience. Equipped with a 16-bar pressure pump, the machine delivers rich aroma, full-bodied flavour and café-style crema, creating a coffee experience that tastes and smells as if it were crafted by a barista. For those who enjoy milk-based coffees, a separate milk frother is also available for purchase, whisking hot or cold milk in seconds for an effortless café-style coffee at home.
Overview of features of the Philips Baristina include:
● Ceramic Bean Grinder: Fully automatic calibration system that can automatically adapt to different types of coffee beans and optimised extraction parameters, to get the best results from a wide range of coffee beans, extracting and fully releasing flavour and aroma of fresh coffee beans
● 16-Bar Pressure Pump: Pressure valve guarantees a great coffee flow to release full-on flavour from your beans every time in either standard espresso or lungo volume.
● Perfectly Frothed Milk: Whip up hot or cold milk froth suitable for lattes and cappuccinos simply and quickly thanks to the separate milk frother unit.
● Less Mess: Simply rinse or wipe the portafilter for easy cleanup without any additional compartments to clean.
● Compact design: The Philips Baristina is compact enough to fit easily onto any kitchen counter – but packs a powerful punch for creating premium barista-style espresso.
● Sustainability: Enjoy less waste without the use of single-use plastic pods. Easily eject the portafilter with the release button for perfectly sculpted coffee grounds that can be used as compost.
Designed for the Modern Home Café
The Philips Baristina aims to revolutionize the coffee experience by offering an easy-to-use, compact and stylish machine well-suited in any home.
Available in Black and Milky White variants, customers can further customise their machines and switch the distinctive portafilter handle finishes, including milky white, mango yellow, black, and wood. The plethora of shades ensures that there is a style to suit every personality and space.
Pricing and Availability
The Philips Baristina is now available exclusively at Harvey Norman, with online availability through selected platforms TikTok. Milk frothers and interchangeable portafilter handles are available separately.
For more information, please visit the official website at https://www.philips.com.my/c-m-ho/coffee/baristina-espresso