Nestlé Malaysia’s iconic Gaji Seumur Hidup (Salary For Life) campaign returns for its third edition in 2026, bringing Malaysians more opportunities than ever before, while continuing to give back to charitable organisations serving communities in need.
This year’s campaign offers life-changing rewards, with one Grand Prize winner set to receive RM3,500 every month for life. Additionally, two First Prize winners will enjoy RM3,500 monthly for two years, while 18 Consolation Prize winners will receive RM3,500 each month for one year. In addition, 10,000 weekly winners will each receive a RM100 Touch ‘n Go eWallet Reload PIN, bringing the campaign’s total prize pool to over RM4 million. Beyond rewarding consumers, the campaign will also contribute RM900,000 to 21 charitable organisations, carrying forward its commitment to support charitable causes and communities in need.
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Mr. Juan Aranols, Chief Executive Officer of Nestlé Malaysia, said, “Gaji Seumur Hidup holds a special place in our hearts because it reflects the hopes, aspirations and everyday realities of Malaysians. For many families, a steady monthly income can help ease daily commitments, care for loved ones, invest in their children’s future and plan ahead with greater confidence. What makes Gaji Seumur Hidup especially meaningful is its ripple effect beyond the winners. Through our support for charitable organisations, the campaign brings hope and opportunities to communities in need while reflecting our commitment to creating shared value for Malaysians.”
First introduced in 2020 as a first-of-its-kind campaign designed to provide meaningful support to Malaysians during COVID-19, Gaji Seumur Hidup made a first comeback in 2024 meeting again an overwhelming positive response. Across both previous editions, Gaji Seumur Hidup has awarded more than RM8 million in cash prizes to thousands of Malaysians, while contributing a total of RM1.5 million to 35 charitable organisations nationwide, extending the campaign’s impact beyond individual winners to communities across Malaysia.
In 2024, one such beneficiary was the Mental Illness Awareness and Support Association Malaysia (MIASA), which received RM84,000 after being selected by a Grand Prize winner.
Puan Hajjah Anita Abu Bakar, Founder and President of MIASA said, “Nestlé Malaysia’s contribution through the Gaji Seumur Hidup campaign was more than funding. It gave greater visibility to our advocacy efforts and sparked conversations that Malaysia urgently needs to have. Mental health work is not always easy, so when a partner like Nestlé Malaysia stands alongside us, it reinforces our belief that a kinder and more compassionate Malaysia is possible.”
The launch of Gaji Seumur Hidup 3.0 was made even more special with the presence of Encik Amirrul Hafiz Bin Razak, Mr. Spencer Lim, and Mr. Lim Yuen Heng – previous Grand Prize Winners from 2020 and 2024, who shared how the campaign changed their lives for the better.
Reflecting on his personal journey, Mr. Lim Yuen Heng said, “Winning Gaji Seumur Hidup has been a blessing for my family. It has given us greater financial confidence at a time of economic uncertainty, helping us meet household needs, complete home improvements and set aside savings for our child’s education and future. As my wife and I continue working, it also allows us to plan for the years ahead, including our retirement. I am truly grateful to Nestlé Malaysia for creating this opportunity and the positive impact it has had on our lives.”
As Gaji Seumur Hidup enters its third edition, Nestlé Malaysia continues to celebrate Malaysian aspirations and create opportunities that enhance quality of life for many. The consumer campaign runs from 1 August to 30 September 2026. Consumers can participate by purchasing a minimum of RM20 worth of participating Nestlé products in a single receipt and submitting their entries via the official webform or WhatsApp. Multiple entries are allowed throughout the campaign period. For more information, visit https://nes.tl/gaji-seumur-hidup-2026.