Cetaphil®, the trusted global leader in sensitive skincare and Malaysia’s No. 1 dermatological skincare brand*, has announced a transformative rebrand with an advocacy-first approach, unveiled at the inaugural Cetaphil SkinLABS event. This strategic shift strengthens the brand’s collaboration with dermatologists while forging new partnerships with influencers, ensuring expert-backed skincare education is widely accessible.
Championing Skin Health Through Advocacy
In an era where overwhelming and often conflicting skincare advice circulates on social media, Cetaphil’s advocacy-first strategy focuses on equipping consumers with dermatologist-driven knowledge. By uniting dermatologists, pharmacists, and key opinion leaders (KOLs), Cetaphil aims to combat misinformation and promote gentle yet effective skincare solutions for all skin types.
“Cetaphil’s commitment is to deliver science-driven solutions that cater to diverse skin needs, ensuring everyone — regardless of skin type or concern — has access to effective, clinically proven skincare,” said Ms Cindy Tiu, Country Manager, Galderma Malaysia.
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Debunking Myths About Sensitive Skin
Sensitive skin affects an estimated 50% of Malaysian adults, yet many believe products for sensitive skin are too gentle to be effective. Cetaphil has worked to dispel this myth, delivering solutions that protect the skin barrier without compromising results.
“For over 75 years, Cetaphil has been advancing skin science so that everyone can feel confident in their own skin,” said Ms Tiu. “We are here for everyone’s sensitive skin.”
Innovations for Targeted Needs
The launch introduced two groundbreaking products:
- Gentle Exfoliating SA Cleanser & Lotion — Formulated for oily and acne-prone skin, this duo blends PHA (for hydration), AHA (for skin tone and cell turnover), and BHA (for oil control and redness reduction). Clinically proven to reduce blemishes by 28% and blackheads by 45%, it also boosts all 15 essential ceramides to restore the skin barrier.
- Cetaphil Baby Soothing Moisturising Cream — Specially developed for newborn skin, this fragrance-free, petroleum-jelly-free formula soothes, hydrates, and protects for up to 48 hours, improving the skin barrier from the first application.
Immersive SkinLABS Experience
The launch event brought together dermatologists, pharmacists, beauty influencers, and media for an interactive brand journey. Visitors explored four themed zones — Hydration, Exfoliate, Radiance, and Gentle — and engaged in dermatologist-led talks and product demonstrations.
For more details on Cetaphil’s new products and initiatives, visit www.cetaphil.com.my or follow @cetaphilmy on TikTok, Instagram, and Facebook.