Good Virtues Co., Malaysia’s leading Halal Clean Beauty and personal care brand, introduces a new way to enjoy the benefits of Habbatus Sauda—this time, through coffee. In a first of its kind collaboration with Richiamo Coffee and Watsons Malaysia, the campaign brings together wellness, beauty, beverages, and retail.
The partnership introduces Malaysia’s first Habbatus Sauda-infused drink series, created with Richiamo Coffee and inspired by Good Virtues Co.’s key ingredient. Launched with the campaign tagline “Rejuvenate Your Skin, Awaken Your Senses,” the collaboration reflects the essence of embracing inner beauty and wellness. Good Virtues Co. offers a full range of personal care products for the face, hair, and body that not only cleanse but also nourishes you as well. Good Virtues Co. encourages you to “Celebrate Your Noor”—to embrace your inner light and radiate confidence among Muslim women. Richiamo Coffee’s Habbatus Sauda Coffee offers internal rejuvenation, enhancing both beauty and wellness from the inside out.
“At Good Virtues Co., we believe that true beauty starts from within—nurtured by kindness and confidence,” said Lum Chong Heng, Commercial Director at Citychemo Manufacturing Sdn Bhd. “Habbatus Sauda which is known for its richness of natural nutrients, minerals and anti-oxidant has been our key ingredient across all Good Virtues Co. products, and this collaboration with Richiamo Coffee and Watsons Malaysia allows us to bring its benefits to life in an innovative way. This brings to light for all our consumers that self-care can be as simple as taking a shower and enjoying a cup of coffee to start the day.”
The Habbatus Sauda drink series is thoughtfully crafted to bring you the benefits of Habbatus Sauda in a refreshing and enjoyable way. With both coffee and non-coffee options, each drink offers a comforting moment of nourishment, whether you prefer it warm or cold. That is now available for purchase at all Richiamo Coffee outlets.
“We’re truly excited to be working with Good Virtues Co.—a brand that shares our passion for creating something that feels local.” said Dato’ Muhamad Zamry, Managing Director of Richiamo Coffee Sdn Bhd. “As the first coffee brand in Malaysia to introduce Habbatus Sauda-infused drinks, this collaboration marks a milestone for us—featuring an ingredient known for its goodness and benefits, especially in many Muslim homes. Through this collaboration, we hope to bring a sense of comfort and familiarity in a new way—blending beauty, wellness and flavour into every cup to be enjoyed in life’s simple, everyday moments.”
Good Virtues Co. has been exclusively available in over 700 Watson’s stores across Malaysia for 10 years, becoming one of the leading Halal Clean Beauty brands among young Muslim women.
Watsons Malaysia continues to be a trusted and valued retail partner for Good Virtues Co., with a strong presence in the Malaysian market and a diverse selection of beauty and personal care products.
“We’re honored to be Good Virtues Co.’s retail partner and to be part of this meaningful collaboration,” said Caryn Loh, Managing Director of Watsons Malaysia and Chief Operating Officer, Health & Beauty Asia. “This collaboration with the local coffee brand, Richiamo Coffee, and Good Virtues Co. promotes the wellness benefits of Habbatus Sauda in innovative ways—an initiative we truly support. It aligns with Watsons Malaysia’s commitment to providing accessible choices that enhance the health and well-being of our customers.”
Good Virtues Co., Richiamo Coffee, and Watsons Malaysia come together in this collaboration with a shared goal—to introduce Habbatus Sauda in a way that supports both beauty and wellness—helping you feel good inside and out. Stay connected with us for more updates as we continue this meaningful journey together.
For more information, visit www.goodvirtuesco.com and follow @goodvirtuesco on Instagram and TikTok.