Berjaya Food International Sdn. Bhd. (BFI), a subsidiary of Berjaya Food Berhad (BFood), has taken another step forward in its global growth strategy by signing a Memorandum of Understanding (MoU) with Mongalia-based BlueMon Group. This partnership sets the stage for the highly anticipated arrival of Krispy Kreme Doughnuts in Mongolia, marking the brand’s entry into a dynamic and fast-evolving consumer market.
Krispy Kreme currently has a strong presence across key regions including North America, Europe, the Middle East, and Asia Pacific, with a growing global footprint that continues to delight customers worldwide. The collaboration brings together BFI’s expertise in building international food & beverage brands and BlueMon Group’s local market strength. With this partnership, both companies aim to introduce the globally recognised Krispy Kreme taste, known for its signature Original Glazed® doughnuts and warm, welcoming store environment to Mongolian consumers for the very first time.
The first Krispy Kreme outlet in Mongolia is expected to launch in the near future, with further details to be revealed soon. As Mongolia continues to diversify its economy and invest in modern urban and retail infrastructure, this expansion is well-timed with the nation’s growth trajectory. The entry of a globally beloved brand like Krispy Kreme aligns with rising consumer demand and supports the country’s broader vision of transforming Ulaanbaatar into a thriving metropolitan hub.
“We are pleased to join forces with BlueMon Group to expand Krispy Kreme’s presence into Mongolia. Mongolia presents a promising market with a rising appetite for quality food experiences and we believe Krispy Kreme’s iconic offerings, and strong brand equity will resonate deeply with consumers there. Together, we are committed to delivering a world-class experience that aligns with the evolving tastes and aspirations of the Mongolian market”, said Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad.
Mr. Sanjjav Tseveen-Ochir, Group Chairman and President of BlueMon Group added, “This MoU represents a key step in our ambition to elevate Mongolia’s consumer landscape with globally respected brands. As the country continues to embrace modern dining and lifestyle trends, we believe Krispy Kreme’s iconic appeal and quality offerings will strongly resonate with Mongolian consumers. Our partnership with BFI reflects a long-term commitment to shaping the future of retail and food culture in Mongolia.”
The debut of Krispy Kreme’s outlet in Mongolia is expected to be unveiled in the near future, with further details to be announced soon. This expansion builds on BFood’s momentum in broadening its international footprint, following recent ventures across ASEAN, the Nordic region and the Middle East.