As football fever sweeps across the globe, WONDA Kopi Tarik, Malaysia’s No.1 local coffee, pays tribute to the uniquely Malaysian rituals that surround the beautiful game.
In Malaysia, football has always extended far beyond the pitch. From bustling mamaks to late-night watch parties with friends and family, it has become a shared experience that transcends generations and backgrounds. With matches often played across different time zones—from late-night kick-offs to early morning fixtures—coffee naturally becomes part of the ritual, keeping fans awake, connected, and engaged. More often than not, these conversations unfold over a cup of Kopi Tarik, where match reactions are shared, rivalries are debated, and memories are made.
Through “Semarakkan Sokongan Bersama WONDA,” the campaign rolls out across television, radio, digital and retail platforms, showcasing Malaysia’s vibrant football culture on and off the pitch.
Key highlights include a cinematic TV commercial produced with Astro Shaw, starring national icons Akhyar Rashid, Syafiq Ahmad, and Safawi Rasid alongside actor Amir Ahnaf, who reprises his breakout role as Kahar from Kahar:
Kapla High Council. The campaign continues with Kisah Di Sebalik Harimau, a five-part documentary series on Astro Arena, and the interactive WONDA Football Line on FLYFM, all amplified by creator-led social content and exclusive nationwide retail activations.
“Football is more than just a game. It is something Malaysians come together to enjoy, discuss and rally behind. As a proud partner of Malaysian football, WONDA Coffee wants to tap into this shared passion by honoring the fans and moments that make the game special. Whether it’s staying up for a late-night match or catching up on the action the next morning, WONDA Coffee is there to keep Malaysians energised and refreshed throughout the football season,” said Amy Gan, Vice President of Marketing at Etika Sdn Bhd.
BRINGING MALAYSIANS CLOSER TO THE PLAYERS BEHIND THE JERSEY
Building on this momentum, WONDA Coffee is also shining a spotlight on the stories behind the jersey through ‘Kisah Di Sebalik Harimau’, a five-part Astro Arena series featuring Harimau Malaya players Faisal Halim, Fergus Tierney and Syafiq Ahmad.
The series takes fans beyond match results and headlines to uncover the sacrifices, challenges and personal journeys that have shaped each player’s path to representing the nation, fostering a deeper appreciation for the dedication required to wear the national jersey.
EXTENDING THE FOOTBALL EXPERIENCE BEYOND THE PITCH
As the official sponsor of FLYFM’s breakfast show, WONDA Coffee is adapting its morning content to match the excitement of the football season. Through the introduction of “WONDA Football Line”, listeners can tune in to an exclusive daily 90-second recap of the previous night’s biggest football moments, from dramatic goals and standout performances to unforgettable highlights.
Designed to fit seamlessly into Malaysians’ morning routines, the segment gives fans a fresh way to stay connected to the game beyond the final whistle. Listeners are invited to relive key moments, share reactions, debate match decisions and dedicate songs to their favourite teams or rivals. The campaign also extends into digital content led by creators and social storytelling, alongside weekly social media contests featuring signed Harimau Malaya jerseys and limited-edition WONDA x Harimau Malaya merchandise.
In collaboration with myNEWS, consumers can purchase any six cans of WONDA Coffee can redeem an exclusive limited-edition WONDA x Harimau Malaya magnetic card holder via the myNEWS app, inspired by the spirit of Malaysia’s Pemain Ke-12- the supporters whose passion and unwavering belief continue to fuel the game.
Through Semarakkan Sokongan Bersama WONDA, the brand continues its commitment to celebrating the moments that bring Malaysians together, recognising that behind every match, every player and every memorable football moment lies a shared passion that keeps the spirit of Malaysian football alive.
For more information and the latest campaign updates, follow WONDA Coffee’s official Instagram page.