• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • Hotel
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Indonesia
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
Home / Food News / Together We Roar: Honouring Connections with Fellow Tigers

Together We Roar: Honouring Connections with Fellow Tigers

December 16, 2024 by StrawberrY Gal

This Chinese New Year, Tiger Beer invites consumers to connect and celebrate with their tribe, inspiring everyone to embrace their inner courage to reach their full potential. With its 2025 campaign, ‘Together We Roar’, Tiger is dedicated to uplifting the spirit of community by bringing consumers closer to those who have supported them throughout their journey. The campaign features energising on-ground activations, promotions, and exclusive collaborations.\

Tiger’s mission this year is to remind everyone to cherish the bonds that have fuelled their progress. By celebrating those who have stood by them – their crew, their pack, their day ones – Tiger encourages consumers to share this festive period with those who inspire and uplift. 

Brand Activation

Celebrate Your Fellow Tigers at ‘Tiger Town’

From 9th to 12th January 2025, ‘Tiger Town’ will come to life at Piazza, Pavilion Bukit Jalil – a vibrant space where bonds and success roar the loudest. In collaboration with popular Live Cafe Bar, Tǎng Píng, ‘Tiger Town’ will feature an exciting lineup of festive performances, games, and activities celebrating the people who contribute to every journey of progress. 
Designed to bring people together in the spirit of celebration, this activation promises an unforgettable experience filled with giveaways, food, crafts, and live music including performances by popular artists 3P and Jeryl Lee. Consumers can book tables for groups of eight at RM 388 for a three-hour session where they will receive 20 bottles (325ml each) from Tiger’s portfolio of beers, a ‘Yee Sang’ set, 16 skewers and six bottles of water as they enjoy Tiger Town. For more information and to secure table bookings now, visit tigercny.tigerbeer.com or pre-register to attend the event here to receive a free bottle of Tiger Crystal. 
“Chinese New Year is a time for us to roar together as we make courageous strides into the Year of the Snake. With an array of exciting promotions, activations, and giveaways designed to bring fellow Tigers closer together, we are eager to see how our consumers celebrate and energise their connections with the people closest to them. This year, we are thrilled to collaborate with Tǎng Píng to create a vibrant Tiger Town experience, where bonds and success are celebrated in the spirit of festivity,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.

Promotions and Giveaways

Tiger is also bringing the festive cheer to selected coffee shops and food courts with enticing promotions from now until 15th February 2025. Patrons who purchase big bottles of Tiger, Tiger Crystal, or selected beers under HEINEKEN Malaysia’s portfolio of brands can check under their bottle caps to see if they are eligible for the redemption of the 10g 999.9 Tiger Gold Coin, a Tiger Automatic Card Dealer, or Tiger premium playing cards. When at participating bars and pubs, patrons stand to win the Tiger Mahjong Set and RM 88 TnG E-Wallet credit when spending RM 90 and above on participating brands.
At hypermarkets and supermarkets, consumers can look forward to exclusive giveaways such as the Bear Multicooker Hotpot and the La Gourmet Cast Iron Pot, while selected 99Speedmarts will offer collectible Thermoflasks. Shoppers at convenience stores, provisions, and mini markets who purchase cans of beers under HEINEKEN Malaysia’s portfolio of brands can scan the QR code and submit the receipt to participate in a contest to get their hands on the Samsung Galaxy Z Fold6 or RM 88 TnG E-Wallet credit.
For those who wish to enjoy their favourite brews at home this CNY, Drinkies offers the perfect solution. With the purchase of carton bundles on Drinkies, consumers will receive a Bear Hotpot and a La Gourmet Cast Iron Pot from now until 12th February 2025. 
For more information on the activation and promotion mechanics, head to tigercny.tigerbeer.com and follow the brand’s Instagram and Facebook for more updates. All promotions are subject to T&Cs and available while stocks last. Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive

Filed Under: Food News

Primary Sidebar

Malaysian Foodie
  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter

Latest

  • The Game Has Begun: Samsung Turns MRT Trains into a Moving Playground Starting Today July 2, 2025
  •  YEONJUN of TOMORROW X TOGETHER (TXT) is Somersby’s New No-Nonsense Ambassador July 2, 2025
  • Guinness Is On the Hunt for Malaysia’s First-Ever ‘Chief Pint Officer’ (CPO)! June 30, 2025
  • Oishii Innovations Group Celebrates 10 Years, Expecting to Giveaway up to RM250,000 worth of free meals June 30, 2025
  • Michelin Star Modern Indian Coastal Dining Redefined: JHOL Debuts in Kuala Lumpur June 30, 2025
  • A Taste of Negeri Sembilan @ Hotel Royal Signature June 30, 2025
  • An Afternoon in Style: Shangri-La Kuala Lumpur Celebrates 40 Years with Fashion and Tea June 30, 2025
  • Modern Malaysian Cuisine Reimagined at ATAS, The RuMa Hotel Kuala Lumpur June 29, 2025
  • Breakfast & Thieves: Where Global Brunch Meets Local Soul in Bangsar June 28, 2025
  •  Lotus’s Malaysia Ignites Savings with Fiery Return of Harga Hangat Campaign! June 26, 2025
  •  Samsung Encouraging Users to Activate Latest Anti-Theft Features to Help Tackle Phone Theft June 26, 2025
  • The Screen You Can’t Unsee – Once You Go Premium, You’ll Never Go Back June 26, 2025
  • emart24 celebrates 100th store by rewarding customers June 25, 2025
  • Emirates resumes regularly scheduled operations after minimal disruption on 23 June June 25, 2025
  • SUNWAY HOTEL GEORGETOWN & SUNWAY HOTEL SEBERANG JAYA LAUNCH SHINE CELEBRATION WEEK TO HONOUR DEDICATED TEAM MEMBERS   June 24, 2025
  • The Hari Hong Kong Launches Art Trail with Hotel Art Ambassador June 24, 2025
  • Shopee’s Largest Event Mobilises 2,000 Affiliates to Help Malaysians Discover the Best 7.7 Deals June 24, 2025
  •  [Invitation] Galaxy Unpacked July 2025: The Ultra Experience Is Ready To Unfold June 24, 2025
  • 1664 Bon Appétit-lah Delivered Style with Every Sip in Spectacular Weekend Celebration June 24, 2025
  • Why Every Modern Hotel Needs a Channel Manager Software in 2025 June 24, 2025

Secondary Sidebar

Explore

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2025 Malaysian Foodie