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Home / Event / Tiger® Beer expands football partnerships, becomes OfficialInternational Beer Partner of Tottenham Hotspur Football Club

Tiger® Beer expands football partnerships, becomes OfficialInternational Beer Partner of Tottenham Hotspur Football Club

December 20, 2024 by StrawberrY Gal

Tiger® Beer continues to champion boldness and progress, proudly  becoming the Official International Beer Partner of Tottenham Hotspur Football Club. This marks Tiger’s  second partnership with a prominent English Premier League club, following its recent sponsorship  announcement of Manchester United. Through these multi-year partnerships, the iconic Asian brewer  reinforces its enduring commitment to sparking connections that bring fans in Asia and beyond closer to  the clubs they love.

“At Tiger® Beer, we believe that individual courage is rooted in collective support,” said Sean O’Donnell,  Global Brand Director of Tiger® Beer. “Our partnerships with iconic clubs like Tottenham Hotspur,  embody our belief that progress isn’t a solo act. Together, we celebrate teams and the collective spirit  that fuels progress, reminding everyone that we can achieve incredible individual feats when we support one another.”

Tiger® Beer’s expanding football partnerships underscores its commitment to fuelling football passion in  Asia and beyond. With over 195 million fans in Asia, Spurs are a natural ally in Tiger® Beer’s commitment  to ignite football passion throughout the region.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: “It is fantastic to be partnering with  another industry-leading brand in Tiger, with the aim of engaging our fans in Asia through unique  experiences aimed at bringing people together through the power of football.”

Harnessing the insights from its recent survey of 2,000 football fans, where almost 3 in 4 view fan  activities as crucial to unite supporters of their chosen club, Tiger® Beer is dedicated to delivering  thrilling fan experiences for Spurs fans. These will include activations, opportunities to watch the team  train and exclusive training and coaching experiences.

Together with Tiger® Beer, football fans around the globe can uncage their tigers and unite as one to  celebrate their football passion. Fans are invited to join the journey as Tiger® Beer and its partners come  together to create unforgettable, legendary experiences. Fans can follow @tigerbeer on Instagram for  exclusive events, promotions, and opportunities to engage with their favourite clubs like never be

Filed Under: Event

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