Committed to expanding the availability of its finest Ceylon iced tea, Dilmah today announced the official launch of its bottled iced tea here in Malaysia. Available in four flavours – Rose & French Vanilla Green Tea, Arabian Jasmine Green Tea, Royal English Black Tea and White Peach Black Tea – the handcrafted beverages have started to ship to premium supermarkets and convenience stores across the country, with plans to roll-out in additional retailers over the next year through local distributor, Berjaya Food Trading, a wholly-owned subsidiary of Berjaya Food Berhad (KLSE: BJFOOD).
“Dilmah has a long-standing heritage in producing some of the world’s finest tea and by bringing their ready-to-drink iced tea into our portfolio reaffirms our continued commitment to expand the functional beverage category within our group’s business,” said Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad. “We know our consumers are looking for beverages with functional benefits, and the Dilmah Ready-To-Drink series is just what they are asking for – a delicious and refreshing new take on tea that has undergone minimal processing to retain its natural goodness.”
To create its tea, Dilmah starts by handpicking the finest tea leaves from Ceylon nurtured by rich soils, sunshine and rainfall on their Rilhena Tea Garden in the hills of central Sri Lanka. The leaves are then fermented, dried, and the tea extracted in an artisanal method. Any excess water from the tea is evaporated at low temperature under vacuum to create a rich concentrate, thus preserving the natural goodness of the tea with its delicate taste and flavour. The resulting product is high in natural plant antioxidants, lower in sugar content, and made with real honey and without preservatives.
“Malaysians are known for their love of good food and good tea, and we are therefore particularly excited to bring our authentic iced teas to Malaysia.” said Dilhan C. Fernando, CEO of Dilmah Tea. “For years my family has honoured my father’s commitment to the finest quality, ethical and sustainable teas. We are very happy to share our passion for tea in this new format that not only provides refreshment, pleasure & artisanal goodness in every sip, but also highlight the natural goodness of tea while showcasing genuinely ethically produced teas.”
The Dilmah Ready-To-Drink line of fine teas is available in four flavours that are low in sugar, produced with real honey and without preservatives:
Rose and French Vanilla Green Tea: Inspiringly aromatic with a medium bodied floral note, the flavour of rose with a hint of French Vanilla combines with Ceylon Green tea in a perfect embrace. Elegant and sophisticated, a perfect afternoon or after dinner tea.
Arabian Jasmine Green Tea: A bright Ceylon Tea in an aromatic fusion with the flavour of natural Jasmine. Gentle and floral with subtle sweetness from the fragrant Jasmine blossom and a fresh, exciting finish. This drink is perfection in a bottle!
Royal English Black Tea: The complexity of the smooth and full-bodied signature Ceylon Black Tea is revealed with each taste of this well-loved morning black tea. Every sip of this classy, time-tested classic is met with a regal nod.
White Peach Black Tea: Delicate and refined, providing a bright, sweet taste full of delectable flavours. For the ideal luxurious break, this delicate Ceylon black tea mixes the rich flavour and luscious undertones of peach.
Each bottle expresses Dilmah founder Merrill J. Fernando’s 72 years of devotion to tea. Garden fresh, single origin tea is a hallmark of Dilmah, offering authenticity and unique taste that is rich in flavour, taste and natural goodness. From the very beginning, Dilmah has worked to bring the best from the bush to the cup while fusing tradition and innovation to build a healthier, happier, and better world. The company is also committed to going beyond commerce by seeing business as a matter of human service. This is what makes Dilmah the first ethically produced tea in the world.
For more information on the Dilmah Ready-To-Drink Series, please visit www.dilmahtea.com.