• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • Hotel
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Indonesia
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
Home / Food News / TikTok and MDEC support local food establishments with #MakanLokal

TikTok and MDEC support local food establishments with #MakanLokal

November 17, 2021 by StrawberrY Gal

 TikTok, the leading destination for short-form mobile videos, has partnered with the Malaysia Digital Economy Corporation (MDEC) to launch #MakanLokal, a campaign in support of local food businesses.

The #MakanLokal campaign celebrates Malaysia’s food diversity by featuring an interactive food map that highlights well-known localities in different states, recommendations of local food businesses and food reviews of restaurants and online food businesses. Foodies can easily discover new authentic places to try out their favourite hawker centre and mamak dishes, or check out up-and-coming cafes before they become the newest hang out spots.

To make it easier for local restaurants to be discovered, local food business owners can give their establishments a boost by using an exclusive campaign sticker and hashtag in their videos to check-in their location and restaurant name. Food business owners can even encourage more reviews and authentic original content of their restaurant and dishes by offering vouchers or promotions for users who checked in and tagged the restaurant’s TikTok handle in food review videos.

“TikTok has long been a thriving food content hub that has birthed food trends and pushed the discovery of new recipes and eateries, inspiring home chefs and foodies alike to share their love of food on the platform. With local establishments being the most affected by the pandemic, we wanted to help small business owners reach more customers as well as connect food lovers with the rich food options available in Malaysia. Our immersive short-form videos makes it even easier for local food businesses to showcase their delicious creations and story tell their brand strengths in creative and authentic ways,” said Darren Quek, TikTok Strategy Operations Manager, Malaysia.

As part of the partnership, MDEC will be featuring the restaurants on the MDEC Go E-commerce website, where small-time business owners have the chance to access tools, training and insights that can help them build their business. MDEC will also assist food and beverage businesses nationwide to onboard TikTok and guide them through the process of content creation and promotion.

To further amplify the #MakanLokal campaign, the foodies who post the most interesting selection of videos under the hashtag will stand a chance to win prizes of up to RM5,000 and more. Users just have to upload their original videos featuring food reviews, recommendations or small food and beverage business shout outs with the #MakanLokal hashtag and sticker to be eligible for the contest.

#MakanLokal runs from 16 to 7 December 2021 and can be found on the TikTok app. TikTok is available for free on iOS and Android via the Apple Store, Google Play Store and Huawei AppGallery.

Filed Under: Food News

Primary Sidebar

Malaysian Foodie
  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter

Latest

  • Hong Kong Roasted Goose King Now at Pavilion Damansara – Must-Try Cantonese Roast July 12, 2025
  • Shopee Launches First-Ever MSME Co-Lab in Malaysia to Strengthen Support for Local Entrepreneurs July 11, 2025
  • McDonald’s Malaysia Makes Kuala Lumpur’s Golden Triangle Shine Even Brighter for International French Fry Day July 11, 2025
  • NO ALARM NEEDED SLEEP IN, SHOW UP, AND SAVOUR LATE BREAKFAST SUNDAYS AT FLOCK July 11, 2025
  • Let’s Ngopi, Darling: W Kuala Lumpur Reimagines Afternoon Tea with Malaysian Soul July 11, 2025
  • Dorsett Mongkok Grants Travellers’ 3 Wishes: 3 Extra Perks, 26-Hour Stays & 20% Savings on Direct Bookings July 10, 2025
  • GlowFit Women Club by Wellous Closes on a High Note After a Powerful 3-Day Celebration of Real Beauty, Strength and Community July 10, 2025
  • Mid Autumn COLLECTION Mooncake at PARKROYAL COLLECTION Kuala Lumpur July 10, 2025
  • Samsung Galaxy Z Flip7: A Pocket-Sized AI Powerhouse With a New Edge-To-Edge FlexWindow July 10, 2025
  • Pre-Order Your Samsung Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Watch Series Today! July 10, 2025
  • Samsung Galaxy Z Flip7: Big Intelligence in a Pocket-Sized Powerhouse July 10, 2025
  • Samsung Unveils Galaxy Z Fold7: Thinner, Smarter, and Packed with AI Power July 10, 2025
  • Samsung Galaxy Watch8 Series: Ultra Comfort, from Sleep to Workout July 10, 2025
  • Your Privacy, Secured: Inside the Tech Powering Safe, Personalised Galaxy AI Experiences July 9, 2025
  • Regent Hong Kong Named the #1 City Hotel in Asia, #1 City Hotel in Hong Kong and #14 Globally at Travel + Leisure World’s Best Awards 2025 July 9, 2025
  • Sky-High Flavours and Nostalgia: Wondermama @ The Toffee Elevates Malaysian Comfort Food with a View July 9, 2025
  • NU Bulldogs from the Philippines Conquers the First-Ever Galaxy Gaming Academy X Mobile Legends: Bang Bang Campus Series 2025! July 9, 2025
  • Samsung Introduces Future-Ready Mobile Security for Personalised AI Experiences July 8, 2025
  • JIN TING WAN IGNITES A NEW ERA OF CANTONESE CUISINE July 8, 2025
  • CELEBRATE THE MID-AUTUMN FESTIVAL WITH MOONLIT STRAITS ELEGANCE BYPENANG MARRIOTT HOTEL July 7, 2025

Secondary Sidebar

Explore

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2025 Malaysian Foodie