Heineken® introduces its latest credentials campaign that celebrates Heineken®’s Same Great Taste in 192 Countries. Born in Amsterdam and raised by the world, Heineken® is the world’s number 1 international premium beer enjoyed by consumers from Amsterdam all the way to Kuala Lumpur.
To celebrate this campaign, Heineken® is introducing 4 Limited Edition Collectable Bottles & Cans. The 4 unique designs are inspired by Heineken®’s key moments of progress throughout the brand’s journey into 192 countries.
For a limited time only, the 4 Heineken® Limited Edition Collectable Bottles & Cans will be available in stores and bars nationwide, as well as on partnering e-commerce sites (Drinkies, Boozeat, Winetalk & Sohda). These Limited Edition Collectables will be available in 325ml & 640ml bottles and 320ml cans from August till September 2018.
“We are excited to celebrate Heineken®’s Same Great Taste In 192 Countries with our consumers. The progressive spirit and dedication to high quality have always been at the core of the Heineken® brand. This inspired the 4 Limited Edition Collectable Bottles and Cans accompanying this campaign. Collect them and you may be on your way to experience the home of Heineken®, Amsterdam! We also invite our consumers to join us at the touring Heineken® Star Lounge nationwide”, said Loh Ee Lin, Marketing Manager of Heineken® Malaysia.
Throughout the month of August, Heineken® will be touring the Heineken® Star Lounge nationwide, making stops at Kuala Lumpur, Johore and Malacca. The Heineken® Star Lounge will take consumers on a journey of discovering the same great taste of Heineken® in 192 countries by transporting consumers from Malaysia to countries worldwide using VR technology. Consumers will also get the opportunity to learn how to pour their own perfect pint of Heineken®.
To take things up a notch, be a part of the Heineken® leaderboard by collecting the Limited Edition Heineken® Bottles and Cans this August and September. You may be one of the 3 people who will go from touring the world in the Heineken® Star Lounge to really exploring Amsterdam, the home of Heineken®, with a friend! There are also 500 other exciting prizes to take home. For more information and updates, visit www.heineken.com/my/192 or follow Heineken® on Instagram (@HeinekenMY) and Facebook (www.facebook.com/Heineken).