Senheng opens online store on Lazada Malaysia in conjunction with its 27th anniversary celebration

Senheng Electric (KL) Sdn Bhd is making it easier for more Malaysians to shop for its products by partnering the leading online shopping destination, Lazada Malaysia. The leading consumer electronics chain stores now has launched an official store on to feature over 1,200 home, electrical and electronic products. Senheng joins more than 12,000 Lazada seller partners including other big-named retailers such as Tesco and Sports Direct.

The partnership announcement comes as Senheng celebrates its 27th anniversary on 1st September. Since its inception in 1989, Senheng has grown by leaps and bounds to become a household name with 131 outlets across Malaysia now.

“Senheng has always prioritized our customers’ evolving needs. With more customers preferring to shop online through their digital devices, we are confident that our partnership with reputable e-commerce platform, Lazada Malaysia will widen our reach and support our effort in providing a convenient and quality shopping experience for our consumers,” said Mr.  K.H. Lim, the Managing Director of Senheng Electric (KL) Sdn Bhd.

In conjunction with Senheng’s 27th Anniversary, the giant retailer is offering exclusively to its shoppers on
1. Free PlusOne® membership for 1 year with every purchase of Senheng products online*
– Customers are eligible to enjoy various benefits as a PlusOne® member which includes extra 1 year coverage on their existing warranty.

2. A trip to Korea
– Stand a chance to be one of the 27 Lucky Winners for A Magical Moment in Korea with a minimum purchase of RM999 and above in a single transaction.

3. Senheng 27th Anniversary Product and Cash Discount Vouchers
– With a minimum purchase of RM999 and above in a single transaction, customer are entitled to receive vouchers on selected branded items.
Hans-Peter Ressel, CEO of Lazada Malaysia, said, “Lazada has become not only consumers’ favourite online shopping destination but the choice online platform for brands and retailers too. We are pursuing opportunities in the upcoming months to bring on more big retailers like Senheng. We want our customers to be able to easily access the best brands and products at great value, especially as we prime for our biggest online shopping event of the year, the Lazada Online Revolution – our annual month-long campaign happening from 11th November to 14th December 2016.”

*  Free PlusOne® membership valid for purchases made from the website from 13th September -12th October 2016 only.

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