In capturing the warmth of favourite family meals, Ayam Brand™, famed for its wide range of healthy and convenient, preservative-free canned products, travelled the world to uncover how its 120-year strong Asian roots have become a part of family food traditions, through its ‘All Happy Families’ Campaign- Season 2
The recipes shared by these families show that Ayam Brand™ products can be adapted to any cuisine and encourages people everywhere to recreate these recipes themselves.
Established in 1892, Ayam Brand™ is easily recognized by its rooster or ‘Ayam’ logo. It is one of the oldest continuously produced consumer brands in Asia with offices in Malaysia, Singapore, Hong Kong, Thailand, Australia, China, France and Japan and is available in more than 30 countries, worldwide. Ayam Brand™ is consistently ranked among the top 500 consumer brands in Asia.
This year, four additional families from France, Thailand, Japan and Indonesia join the ‘All Happy Families’ Campaign to share their respective family values and culinary traditions that leverage Ayam Brand™ extensive range. Among the recipes shared by these families are Coconut Crème Brule, Tom Yam Sardines, Baked Beans Jacket Potato and Chili Tuna Pizza.
To spread the word on eating together as a family, a series of video interviews of these families are available on the Ayam Brand™ website and Facebook fan-page. Members of the public are invited to take part in this transborder campaign to share their thoughts about family, tradition and Ayam Brand™.
The campaign will run from 2014 to 2016 in three series, one per year with on-the-ground activities as well as print and online exposure in regions where Ayam Brand™ is active.
Led by world-renowned photographer and a winner of the World Press Award 2013, Stefen Chow, the campaign also captures the closeness of the participating families against iconic buildings that instantly identify their country, complementing their stories and culinary traditions.
To take the story of Ayam Brand™ global, the campaign was extended in the form of advertisements on inflight magazines of major world airlines.
Making the campaign more interactive and engaging, members of the public stand to win exclusive Ayam Brand™ gift boxes by simply snapping a photograph of the advertisement featured on the inflight magazines of AirAsia, Jetstar, Lion Air, Silk Air, Thai Airways and TigerAir. Upload the photo to Instagram with the hashtags #allhappyfamilies and the country in which you are residing in to win. For example, hashtag #allhappyfamilies #malaysia if you reside in Malaysia.
According to Ayam Brand™ Group Marketing Director, Mr Herve Simon, “The All Happy Families” Campaign serves as a strategic platform to extend the great taste and proven quality of Ayam Brand™ products to a wider global audience by sharing the culinary heritage of real families from around the world.”
“For most of us, there is nothing more harmonious than sharing a good meal with family members at the dining table or family outings. We are glad that for more than 120 years, Ayam Brand™ has been playing a part uniting families across generations,” added Mr. Simon.