South Korean lifestyle and apparel brand TOPTEN10 has officially expanded its Malaysian footprint with the opening of its second store at 1 Utama Shopping Centre on July 31, 2026. Following its initial local debut at Sunway Pyramid earlier this year, the new outlet brings the brand’s signature “Good Wear” philosophy to another major retail hub in the Klang Valley.
“Good Wear” Philosophy & Manufacturing Heritage
Founded in Seoul in 2012 by parent company Shinsung Tongsang Co., Ltd., TOPTEN10 centers its brand identity on practical, durable, and comfortable clothing for men, women, and children. Supported by over 50 years of textile manufacturing expertise, the brand operates a vertically integrated system—managing material development, manufacturing, and retail internally to maintain direct oversight of quality and pricing.
“Malaysia is a market that perfectly balances fashion awareness, diversity, and value-driven consumer behavior,” said Tony Oh, Executive Director of Shinsung Tongsang Malaysia. “Our goal is to make TOPTEN10 a lifestyle brand that naturally fits into everyday life, offering clothing that feels good, looks modern, and works in Malaysia’s climate.”
Key Product Lines
Built for Everyday LifeTOPTEN10’s everyday collections feature specialized technologies tailored to daily routines and local weather conditions:
COOL-Air Collection: Engineered with an inner cooling system for warm weather, featuring plain, graphic, and striped cotton T-shirts, polo shirts, tank tops, and long-sleeve tops. The line also includes ultralight, moisture-absorbing, and quick-drying innerwear.
UV Protection Collection: Highlighted by the Pocketable UV Protection Windbreaker, which delivers UPF50+ protection in an ultralight, water-repellent, and packable design suitable for travel and commuting.
Super Stretch Collection: Features pants designed with four-way stretch fabric to offer maximum flexibility and a clean silhouette across work and leisure settings.
10-Day Opening Specials at 1 Utama
To celebrate the launch, TOPTEN10 is hosting a 10-day promotional event running from 31 July to 9 August 2026 at its new location:
Mystery Box Giveaway (31 July – 2 August): The first 200 customers in line each day who follow TOPTEN10 Malaysia’s social media accounts will receive an exclusive TOPTEN10 Mystery Box.
Night Owl Discount (31 July – 2 August): Shoppers visiting between 7:00 PM and 8:00 PM will receive an additional 10% off storewide, applicable even on promotional items.
Gift with Purchase (31 July – 9 August):Spend a minimum of RM200 in a single receipt to receive a TOPTEN10 Pocketable Tote Bag. Spend a minimum of RM250 or more to receive a TOPTEN10 Tumbler.
Store Location & Operating HoursLocation: Lot S305, 2nd Floor Highstreet, 1 Utama Shopping Centre Operating Hours: Daily, 10:00 AM – 10:00 PM