Taiwan’s leading health and wellness brand, Jhaoho, has officially announced its expansion into Malaysia, choosing the country as its first overseas market in Southeast Asia. The move marks a major milestone in the brand’s regional growth strategy and introduces its flagship bone wellness innovation, Wei Gu Mi, to Malaysian consumers for the first time.
The entry comes amid rising concern over preventive health, mobility, and joint care in Malaysia. Local studies show that 40.9% of urban Malaysian adults suffer from osteopenia (low bone mass), while 14% live with osteoporosis. Additionally, knee osteoarthritis affects an estimated 10% to 20% of adults nationwide, making joint and bone maintenance an urgent health priority.
Redefining Bone Health for Modern Lifestyles
Unlike conventional pills or powder supplements, Wei Gu Mi is a ready-to-consume jelly developed using proprietary biotechnology. The formulation combines traditional herbal extracts—including ginseng, astragalus, notoginseng, wolfberry, white peony root, licorice, and turmeric—with essential structural nutrients like collagen and dairy-derived proteins.
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“We believe true wellness begins with the ability to stay active, mobile, and confident in daily life,” said Chang Shuo Wen, Chairman of Jhaoho Malaysia. “With Wei Gu Mi, we are proud to introduce a new approach to bone wellness in Malaysia—one that supports people in maintaining their vitality at every stage of life.”
In Taiwan, Wei Gu Mi has achieved near 1.2 million units in total sales and boasts an exceptional 85% repeat purchase rate, reflecting high consumer confidence and product satisfaction.
Full Product Lineup & Regulatory Approval
As part of its Malaysian debut, Jhaoho is also launching two complementary wellness products:
- You Li Qian: A probiotic botanical beverage mix in orange powder form designed to support gut health.
- Xue Ji Mi: A botanical beverage mix featuring roselle powder and collagen to nourish inner skin vitality and wellness.
All three products have received regulatory compliance approval from Malaysia’s Ministry of Health (KKM), ensuring strict safety, quality, and consumer confidence standards.
Celebrity Partnership & Genting Highlands Live Concert
To mark its launch, Jhaoho has appointed Taiwanese Golden Melody Award-winning singer Weng Li-You (“Only You”) as its official Wei Gu Mi Brand Ambassador. Known for his cross-generational appeal, Weng embodies the brand’s core message of vitality and active living.
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In celebration, Jhaoho will host the “Only You” Live Concert in Malaysia on 18 October 2026 at Genting Highlands. Customers can participate in a purchase-with-redemption program, where selected Jhaoho product packages will be eligible for concert ticket redemptions.
For product details and concert ticket redemption information, visit wengliyu.jhaoho.my.