This October, in conjunction with Breast Cancer Awareness Month, HOMESOY continues its commitment to women’s health with ‘Stop That Dot Together’, the sequel to last year’s highly successful campaign, which empowered 11,000 women to undergo screenings.
Building on last year’s success, ‘Stop That Dot Together’ takes a fresh approach by tackling the fear and stigma around screenings, reframing them as acts of care shared with loved ones. The campaign strengthens HOMESOY mission of nourishing women’s health through both early detection advocacy and everyday wellness with soya milk.
HOMESOY is continuing its support for breast cancer research, pledging RM50,000 to Cancer Research Malaysia in 2025. This reflects the brand’s role as more than daily nourishment but also a long-term advocate for women’s health nationwide.
“This year, ‘Stop That Dot Together’ is about more than awareness. It is about turning screening into an act of love and care, and reminding every woman she is never alone in this journey. HOMESOY stands with women by nourishing their health every day while supporting the fight against breast cancer for the long term. We invite Malaysians to stand with us, get screened together and embrace good nutrition as the foundation for long-term wellness.” Ms Chang Wan Ping, Marketing Director, Ace Canning Corporation Sdn Bhd
Nutrition and Breast Health: The Role of Soya and HOMESOY
Nutrition is a key pillar of prevention and recovery. Research shows that Asian women, who consume soy-rich diets up to 10 times more than Caucasian women, have historically lower breast cancer incidence rates. [1]
Soya isoflavones – plant-based compounds – are different from human estrogen and do not convert into human estrogen. There have been various studies evaluating the protective effect of soya products or soya isoflavone on breast cancer risk and some of these have demonstrated a protective effect.
“Soya is a powerful, plant-based food that provides a unique combination of benefits. It delivers high-quality protein for overall health, while its isoflavones, in particular, have shown a promising link to a lower risk of breast cancer in research, especially in Asian populations,” said Ms Soo Sek Yow, Head of Nutrition Unit, Ace Canning Corporation Sdn Bhd.
To support women’s wellness, HOMESOY has introduced HOMESOY 3.0 soya milk, a nutritious formulation enriched with high-quality plant protein, dietary fibre, calcium and vitamin D. Naturally low in saturated fat, HOMESOY 3.0 supports healthy weight management and offers a plant-based choice linked to reduced risks of chronic diseases. It is suitable for women at all life stages, including motherhood.
“Breast cancer risk is shaped by many factors. We can’t change our genes, but we can choose healthier habits — like keeping a good weight, staying active, staying smoke-free, and getting checked.” Dr. Ang Boon Hong (Ph.D.) Post-Doctoral Scientist (Cancer Prevention and Population Sciences), Cancer Research Malaysia
Breast Cancer in Malaysia: Why It Matters
Breast cancer is the most common cancer among Malaysian women, with the World Health Organization (WHO) reporting that 1 in 20 women will develop it in their lifetime. According to the Malaysia Cancer Registry 2017-2021, more than half of cases (50.5%) are detected late at Stage III or IV, limiting treatment options and survival
Yet awareness and action remain a challenge. A nationwide survey revealed that seven in ten women believe screening is only needed when symptoms appear, while many avoid checks due to fear or the clinical hospital environment[2]. Experts note that one-third of cancers are preventable through lifestyle choices, while another third can be treated effectively if detected early[3].
“Breast screening is not about fear; it’s about empowerment. We want to give women the confidence to get screened, knowing that these tools are a powerful team designed for their health and well-being.” said Dr Nani Harlina Binti Md Latar, Consultant Breast & Endocrine Surgeon, Sunway Medical Centre
To turn awareness into action, HOMESOY has launched the Stop That Dot Together campaign with a short video sharing survivor stories and encouraging women to go for screening. This is followed by a nationwide contest with HOMESOY’s wellness partners, where participants can win health and breast screening vouchers. To join, participants simply take a photo in pairs, post it on social media with #StopThatDotTogether, and stand a chance to win screening vouchers along with a 946ml pack of HOMESOY 3.0.
In addition, women who undergo screening at participating hospitals, including Sunway Medical Centre, Columbia Asia Hospital, Subang Jaya Medical Centre, KPJ, Thomson Hospital, Prince Court Medical Centre, Hospital Picaso and Hospital Lam Wah Ee — will receive a complimentary 946ml pack of HOMESOY 3.0. Full details are available on the brand’s website.
Survivor Story: The Power of Support
A key highlight of the launch event was the inspiring sharing by breast cancer survivor Noor Shareena Aleeya Saiful Adli (Sheena), who was diagnosed with Stage 1 at just 35 years old. With no family history of the disease and a young daughter to care for, the diagnosis was devastating but today Sheena is using her story to encourage others to act early.
As a walking testimony of the importance of screening, Sheena is now motivating the people she loves, including her close friend Mashita, to go for early detection. Her story, featured in the Stop That Dot Together short campaign video, embodies the movement’s message that breast cancer is not a battle faced alone, but one where we bring our families and friends to stand together.
“I encourage all women to get screened, like how my dear friend Mashita went for screening too. Early detection saves lives, and Stop That Dot Together is a powerful reminder that we are stronger when we take this step together.” Noor Shareena Aleeya Saiful Adli (Sheena), breast cancer survivor
For more information about Stop That Dot Together, please visit our website at (LINK) and watch our video (LINK).
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