Doublemint, Malaysia’s favourite brand for long-lasting, breath-refreshing mint products, is set to spotlight the local street food scene with its exciting “Back to the Street” campaign. Launched at Pasar Seni, this campaign brings together the best of local flavours with Doublemint’s refreshing mint experience, making it the perfect companion for every food journey
As part of the “Back to the Street” campaign, Doublemint invites Malaysians to embark on their own food trails, celebrating the diverse street food culture with confidence. Kicking off at Pasar Seni, a vibrant hub in Kuala Lumpur, the campaign offers an interactive pop-up experience where visitors can enjoy Malaysia’s iconic flavours while staying fresh with Doublemint’s long-lasting mint. The pop-up includes exciting activities like interactive games and free mint samples, ensuring everyone stays fresh and ready for their next culinary adventure.
“Malaysia’s street food culture is something we all hold dear. It’s not just about the food; it’s about the conversations, the interactions, and the shared experiences. With ‘Back to the Street,’ we’re offering a unique way to enjoy our favourite local dishes while keeping that confident feeling throughout the day. No matter where your food journey takes you, Doublemint ensures Malaysians stay fresh,” Sean Jeong, General Manager, Mars Wrigley West Asia.
As part of Doublemint’s ongoing commitment to enhancing the local food scene, this pop-up is only the beginning. The “Back to the Street” campaign will bring its fun experiences to other iconic food hubs across Malaysia, including stops in Penang and Johor Bahru, where the pop-up will continue to offer Malaysians the chance to refresh and connect while celebrating the flavours that define the nation.
Join the Fun! Participate in the Doublemint Instagram Food Trail Contest by sharing your favourite food moments, tagging the location, and using the hashtags #DoublemintFoodTrail and #DoublemintMalaysia for a chance to win exclusive prizes.