The launch of the second Arthur’s Storehouse outlet at Pavilion Bukit Jalil was a resounding success, featuring a surprise performance by Pavel Sfera, the world’s leading Bono tribute artist (lead singer from rock band U2). Attendees at the event were treated to a medley of hits from U2, adding a lively atmosphere to the launch.
Inspired by the renowned Dublin Storehouse, Arthur’s Storehouse aims to recreate the Guinness experience for stout enthusiasts in Malaysia. The outlet provides an immersive experience into the rich heritage of the Guinness brand, allowing consumers to pour their perfect Guinness draughts while enjoying live music and Guinness-infused cuisine.
Chargé d’affaires a.i., Embassy of Ireland to Malaysia, Frank Bradley, commended Arthur’s Storehouse and Heineken Malaysia for bringing the Guinness experience to Malaysia. He highlighted the significance of the outlet as a window into one of Ireland’s most celebrated brands.
Roland Bala, Managing Director of HEINEKEN Malaysia Berhad, noted that the Arthur’s Storehouse concept aims to provide Malaysian consumers with a unique experience. The outlet features an exclusive menu with Guinness-infused dishes, allowing patrons to savor the iconic stout in a distinctive way. Dishes such as BBQ Hot Wings Glazed with Homemade Guinness Sauce and Guinness Braised Lamb Shank are among the offerings.
Arthur’s Storehouse is not only a place for stout lovers but also a destination for learning about the heritage of the Guinness brand. The outlet offers activities such as guided sessions on pouring the perfect glass of Guinness, with participants receiving custom-engraved glasses.
George Ang, Director of Arthur’s Storehouse, expressed excitement about bringing exclusive experiences to Malaysians in collaboration with HEINEKEN Malaysia. The outlet serves as a touchpoint for Malaysians to delve into the rich history of Guinness while enjoying its signature stout.
For those interested in Arthur’s Storehouse, more information can be found on http://arthursstorehouse.com/. To learn more about HEINEKEN Malaysia, visit https://www.heinekenmalaysia.com/. It is important to note that all related promotions and activities strictly cater to non-Muslims aged 21 and above, and HEINEKEN Malaysia advocates responsible consumption, urging consumers not to drink and drive.