Magnum Ice Cream, the world’s authority on pleasure and one of the leading premium ice cream brands globally, has announced a partnership with famed Netflix series, Money Heist to bid a sweet goodbye to La Resistencia in its two-part final season.
Since its release in 2017, the show has become a worldwide phenomenon with a massive fan following. In fact, it has become the most in-demand series globally across all platforms, so the collaboration seeks to pay homage to the final heist with a sweet send-off. Pleasure Seekers and Money Heist fans can expect exclusive experiences to acquire Magnum Ice Creams as well as merchandise from Money Heist to immerse themselves in the riveting storyline and feel like a real recruit in The Professor’s crew.
Exclusive bundles and exciting shoppers’ activation nationwide.
As part of the partnership, limited-edition Magnum x Money Heist bundles will be up for grabs via e-commerce and food delivery platforms such as Foodpanda, Grab, Lazada and Shopee. Each enticing fan bundle contains merchandise from Money Heist as well as assorted decadent variants of Magnum ice cream, and will be available from 1st November onwards (while stocks last).
Promotions at major hypermarket and supermarket chains in Malaysia also entitle shoppers to an exclusive Magnum x Money Heist cooler bag (while stocks last) with every purchase of two (2) or more Magnum Mini multipacks.
Unlock the Sweet Goodbye – a secret final message from La Banda.
In anticipation of Money Heist’s season finale launch in December this year, fans can also look forward to a secret goodbye message from La Banda. Fans will need to band together to solve over 3,000 puzzles, pixel by pixel, to unlock a hidden message from the crew and stand a chance to win show memorabilia, including replica gold bars, iconic red jumpsuits, and Dali masks.
To join in the fun, purchase any Magnum products, scan the QR code or visit www.MagnumMoneyHeist.com and start unlocking pixels together to reveal the final ‘Sweet Goodbye’ message.
Stephanie Ng, Marketing Manager from Wall’s Ice Cream, Unilever Malaysia said, “When it comes to banding together, we’ve seen how powerful it can be when the right brands collaborate to entice a wider audience, drive talkability and forge stronger brand equity for both parties. So how could we ‘resist’ Money Heist – a truly exceptional series that has taken the international scene by storm and swiftly gathered loyal fans along the way? We can’t wait to witness the grand finale with the perfect Magnum ice cream treat in hand.”