Get ready for a tropical escape in every sip. Somersby, famous for its fruit-flavoured alcoholic drinks, is adding a limited-edition Somersby Mango & Lime, a juicy new cider to its fruit combination flavours to bring together the sweetness of tropical mangoes with a zesty burst of lime—perfectly crafted for a refreshing escape from the everyday pressures of adulting.
Making its first entry to Malaysia cider market after launches in Europe and Asia, Somersby Mango & Lime is a 4.5% ABV cider, available in 320ml cans for a limited time only. More than just a cider, this new variant is a burst of tropical flavour and carefree energy. As part of Somersby’s ‘No Nonsense’ brand platform, this launch taps into the rising popularity of Asian-inspired flavours while championing the carefree spirit that defines Gen Z.
“At Somersby, innovation isn’t just about creating new flavours—it’s about connecting meaningfully with our consumers,” says Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “We’ve seen a strong consumer affinity for bold, tropical profiles, particularly those inspired by familiar Asian tastes. Mango & Lime hits that sweet spot—unexpected, uplifting, and unmistakably fun.”
“Somersby’s ‘No Nonsense’ ethos was born from a simple truth: adulting is hard. But that doesn’t mean life has to be. Somersby resonates with a generation seeking joy in the everyday—those who value authenticity, humour, and a well-earned break from the chaos,” adds Pulyaeva.
To Somersby, there’s no better way to escape the everyday nonsense than with a refreshing cider and a round of pickleball.
Pickleball, the fast-growing social sport known for its playful vibe and low-stakes energy, perfectly complements Somersby’s light-hearted spirit. From the new Somersby Mango & Lime to its array of refreshingly fruity flavours – Apple and Blackberry. After a fun game or a long day, Somersby provides the ideal no-nonsense refreshment.
Just like pickleball, Somersby is about enjoying life and not taking things too seriously. So, grab your paddle, crack open a chilled Somersby Mango & Lime, and dink away the nonsense. For a limited time only, Somersby Mango & Lime is available at participating supermarkets, hypermarkets, and online platforms nationwide, whilst stocks last.
For the latest Somersby promotions and activities, follow @SomersbyMY on Facebook www.facebook.com/SomersbyMy and Instagram www.instagram.com/somersbymy. Learn about Somersby and its refreshing range of ciders at www.somersby.com/my/. All activities are open to non- Muslims aged 21 years and above.
At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY