• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • Hotel
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Indonesia
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
Home / Food News / DUNKIN’ DONUTS SETS ITS SIGHT ON SHOPEE TO ENHANCE ITS E-COMMERCE JOURNEY

DUNKIN’ DONUTS SETS ITS SIGHT ON SHOPEE TO ENHANCE ITS E-COMMERCE JOURNEY

September 5, 2019 by StrawberrY Gal

It is no longer a brick-and-mortar versus online store for Dunkin’ Donuts Malaysia.
The donut chain recently expanded its trade channel with Shopee, the no.1 online shopping platform in Malaysia. The aim was to provide consumers with the best and seamless online to offline experience to strengthen overall customer engagement and brand affinity.

“Our e-commerce journey started in September last year, when we first launched our online store. We then engaged with online food and beverage technology startups such as Foodpanda and Grab to enhance our customer’s experience.

“We are seeing some traction in e-commerce with delivery sales contributing close to 10% of the overall sales for outlets that offer delivery,” said Jesrina Liew, Dunkin’ Donuts Group General Manager.

She added that customers today view online and offline operations through a single lens, and it should no longer be the case of brick-and-mortar versus online store for food and beverage (F&B) businesses.

Liew said that while consumers’ media consumption has changed to that of mobile first and their growing appreciation towards the vast inventory that is now readily available online, they are still drawn to the tactile experience of brick-and-mortar outlets, even more so, when it comes to F&B. Therefore, convergence of the two channels into one business plan is essential.
“Hence, we think that online marketplaces such as Shopee, with their innovative and aggressive marketing tactics such as the 7.7 Orange Madness and 9.9 Super Shopping Day campaigns can offer complementary benefits to traditional brick-and-mortar outlets such as ours.
“Taking the example of the 9.9 Super Shopping Day – we estimate that the platform traffic would increase by four times and we hope that our attractive promo of RM0.99 per donut, in addition to deals on beverages and merchandise, would gain more visibility through this partnership,” she said.
Ian Ho, Shopee Regional Managing Director said, “The F&B deals under Shopee’s Ticket and Vouchers category is a newly-introduced segment. We started off first by featuring hotel and cafe dining deals before introducing this new segment.  We find that the customer base for F&B deals is increasing by the day. Given the positive response, we realised that there is nothing to stop us from partnering with F&B chains like Dunkin’ Donuts.”

Ever since launching its official store on Shopee on 26 June 2019, Dunkin’ Donuts has seen extremely positive response from Malaysians. It has sold over 5,000 donuts online during the 7.7 Orange Madness campaign and the on-going 9.9 Super Shopping Day that will end on 9 September. On top of that, the Chocolate and Coffee beverage deals were a favourite.

Additionally, the store is charting an increase in daily orders during the 9.9 Super Shopping Day, as compared to the 7.7 Orange Madness campaign. To illustrate, the 9-donut voucher deal was snapped up in three days, generating a 1.6 times increase from the previous campaign.

Shopee commends Dunkin’ Donuts for taking a big step and expanding its footprint online because it is no easy feat. Ho said, “Its growth on Shopee is attributed to several factors, from the convenience of redemption process to the online exclusive deals and discounts that provide for a great bargain. More importantly, the donut chain has the readiness in technology and resources to tap and market their products and brand to consumers they previously did not have access to.”

“We are ever ready to assist Dunkin’ Donuts, be it providing them with marketing solutions or co-organising campaigns to further reach its touchpoints across the country, effectively. Our list of assets is there for Dunkin’ Donuts to leverage on including homepage banners, Push Notifications and EDM blasts. There are also Shopee’s in-app features like the Shopee Quiz and Shopee Live that were introduced to bring brands closer to their customers, and boost engagement for a more rewarding shopping experience.”

Apart from the RM0.99 deal for a donut, Dunkin’ Donuts is in one of the 9.9 Super Shopping Day offers called the RM9.90 voucher pack. All users need to do is purchase the pack to enjoy vouchers from across various brands including Dunkin’ Donuts to be able to enjoy savings up to 17 times of their money spent.
From now till 9 September, the 9.9 Super Shopping Day will feature discounts up to 90%, and daily deals from as low as RM1 in its Shocking Sale and ONE OR NOT game. Users will also get to enjoy free shipping with a minimum spend of RM9. 
To enjoy a sweet deal from Dunkin’ Donuts, visit https://shopee.com.my/dunkindonutsmy.os

Filed Under: Food News

Primary Sidebar

Malaysian Foodie
  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter

Latest

  • Hong Kong Roasted Goose King Now at Pavilion Damansara – Must-Try Cantonese Roast July 12, 2025
  • Shopee Launches First-Ever MSME Co-Lab in Malaysia to Strengthen Support for Local Entrepreneurs July 11, 2025
  • McDonald’s Malaysia Makes Kuala Lumpur’s Golden Triangle Shine Even Brighter for International French Fry Day July 11, 2025
  • NO ALARM NEEDED SLEEP IN, SHOW UP, AND SAVOUR LATE BREAKFAST SUNDAYS AT FLOCK July 11, 2025
  • Let’s Ngopi, Darling: W Kuala Lumpur Reimagines Afternoon Tea with Malaysian Soul July 11, 2025
  • Dorsett Mongkok Grants Travellers’ 3 Wishes: 3 Extra Perks, 26-Hour Stays & 20% Savings on Direct Bookings July 10, 2025
  • GlowFit Women Club by Wellous Closes on a High Note After a Powerful 3-Day Celebration of Real Beauty, Strength and Community July 10, 2025
  • Mid Autumn COLLECTION Mooncake at PARKROYAL COLLECTION Kuala Lumpur July 10, 2025
  • Samsung Galaxy Z Flip7: A Pocket-Sized AI Powerhouse With a New Edge-To-Edge FlexWindow July 10, 2025
  • Pre-Order Your Samsung Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Watch Series Today! July 10, 2025
  • Samsung Galaxy Z Flip7: Big Intelligence in a Pocket-Sized Powerhouse July 10, 2025
  • Samsung Unveils Galaxy Z Fold7: Thinner, Smarter, and Packed with AI Power July 10, 2025
  • Samsung Galaxy Watch8 Series: Ultra Comfort, from Sleep to Workout July 10, 2025
  • Your Privacy, Secured: Inside the Tech Powering Safe, Personalised Galaxy AI Experiences July 9, 2025
  • Regent Hong Kong Named the #1 City Hotel in Asia, #1 City Hotel in Hong Kong and #14 Globally at Travel + Leisure World’s Best Awards 2025 July 9, 2025
  • Sky-High Flavours and Nostalgia: Wondermama @ The Toffee Elevates Malaysian Comfort Food with a View July 9, 2025
  • NU Bulldogs from the Philippines Conquers the First-Ever Galaxy Gaming Academy X Mobile Legends: Bang Bang Campus Series 2025! July 9, 2025
  • Samsung Introduces Future-Ready Mobile Security for Personalised AI Experiences July 8, 2025
  • JIN TING WAN IGNITES A NEW ERA OF CANTONESE CUISINE July 8, 2025
  • CELEBRATE THE MID-AUTUMN FESTIVAL WITH MOONLIT STRAITS ELEGANCE BYPENANG MARRIOTT HOTEL July 7, 2025

Secondary Sidebar

Explore

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2025 Malaysian Foodie