Growing up together and being my childhood favourites, A&W is definitely is one of them. A&W Malaysia made the local history by becoming first ever fast food restaurant which officially opened its 47th outlet in Eko Cheras Mall.
The restaurant sporting with a fresh new effervescent vibe, the new outlet plans to rejuvenate the A&W brand in Malaysia targeting in to the young new generation of discerning consumers.
For more than half a century, A&W has etched itself into the hearts of Malaysians with its famed and distinguished RB, floats, burgers, ice cream waffles and its beloved mascot, Rooty The Great Root Bear.
And as a pioneer in the Malaysia fast food industry, the brand has now conceptualized plans to leverage on its rich heritage, and legacy in Malaysia to make a big comeback, reclaiming the hearts and minds of young consumers. These plans also come at a time when the A&W brand celebrates its centennial anniversary worldwide this year.
Along with the brand rejuvenation, A&W Malaysia’s parent Company , Inter Mark Resources Sdn Bhd has massive expansion plan on he cards, with the plan to increase the number of restaurant in the country to 60 by the end of 2019 and 100 by the end of 2021. This follows the take=up of the entire interest of A&W Malaysia by Inter Mark Resources Sdn Bh from KUB Malaysia Berhad in September 2019.