Following the recent successful introduction in Singapore, Taiwan and Hong Kong in 2017, AVITA, the newest lifestyle tech brand from the U.S. launches in Malaysia. Steadily growing its regional footprint in the lifestyle gadget brand scene, AVITA is entering the Malaysian market for the first time by unveiling AVITA LIBER, a stylish range of laptops that combines performance with fashion.
“We are absolutely thrilled to launch our AVITA brand and the exciting range of AVITA LIBER here in Malaysia. This market is known to be one of the most prepared and open in embracing new lifestyle brands and latest technologies, hence, we are looking forward to introducing our fashion-forward and high performance products to the Malaysian consumers. AVITA’s brand philosophy is to allow our customers to express themselves through technology, and we aim to do this with our vibrant LIBER range,” said Mr. Alex Chung, Chief Executive Officer of Nexstgo Company Ltd., the company that owns the AVITA brand.
Great performance meets every day needs
The AVITA LIBER series delivers technology in trendsetting style suiting every possible personality. Built with design and ease of use in mind, the laptop is by default lightweight (from 1.37kg) and sports a sleek casing which measures 5mm at its thinnest point. The AVITA LIBER comes in two display sizes of 13.3” and 14” with a FHD (1920×1080) resolution. Battery life lasts up to 10 hours to accommodate every day needs. AVITA LIBER is also equipped with a multi-functional USB-C port which supports quick charge, data transfer and display connectivity. Two USB 3.0 ports are also available for connecting different devices and accessories to extend versatility. Last but not least, expect speediest online capabilities with its Bluetooth 4.0 and 802.11ac Wi-Fi.
Color Up Your Life
Consumers will be spoilt for choice with AVITA LIBER’s multi-colour and multi-functional range. Apart from featuring traditional metallic colours, AVITA LIBER also offers extensive bold and vibrant shades such as AVITA Purple, Urban Ruby, Angel Blue and more. Each lively colour allows customers to extend their unique personality while staying in trend.
Customers can expect more colour options in the market throughout 2018.
Driving customisation with creativity
To further enhance its high degree of personalization, AVITA will be collaborating with local designers and design institutions to create and produce customized casing patterns. The company also plans to roll out a self-service customization platform later in 2018 which enables customers to create their own casing to reflect their personal fashion and style. This service aims to revolutionize the way consumers currently view electronic and tech gadgets by providing endless possibilities for customization for every personality.
AVITA will also launch a lineup of accessories to complement every lifestyle. The range includes notebook sleeves, a notebook backpack, carrying cases as well as computer peripherals such as a wireless mouse. The lineup of sleeves, backpack and the carrying case feature a water-repellent zipper, protecting what’s important. Blending functionality with creativity, the notebook sleeves feature digitally printed graphics and patterns and some prints will change seasonally.
Availability and launch promotions
The AVITA LIBER retails from RM1,799 to RM4,399 and will be available exclusively at Notebook Pro in Digital Mall, Petaling Jaya, Selangor starting from 10 February 2018. The AVITA LIBER range will also be sold at the AVITA Pop-up Store in Low Yat Plaza, Kuala Lumpur on 10 and 11 February 2018. More store openings are expected in March 2018. Further news and updates can be found on AVITA’s official website and Facebook page.
There will also be a Crazy Sale launch promotion on 10 February 2018 at Low Yat Plaza and Digital Mall. First 50 customers can purchase AVITA 13.3” Pentium 4GB RAM 128GB SSD laptop at only RM688 (Suggested Retail Price: RM2,299).
AVITA IMAGO Smart mirror: the future of smart living is here
The future of smart living was also proudly displayed via its AVITA IMAGO Smart Mirror which comes with an embedded Android operating system and Internet of Things (IoT) technology for a one-touch smart home experience. The smart technology generates user-friendly reports such as the user’s weight, skin condition, sleep quality and more. To further enhance smart living, the AVITA IMAGO also provides other helpful information, such as breaking news and the local and regional weather outlook.
Nexstgo PRIMUS: Powerful performance with exceptional audio; explore the world of MR with 3Glasses
Accompanying the AVITA range of PCs, Nexstgo PRIMUS, the Hong Kong based tech company’s flagship commercial laptop series was also showcased. Known to have passed 12 US military-grade tests and 72 hardware tests, this solid and reliable laptop is also extremely slim, lightweight (the 14” option weighs just 1.3kg) with a 12-hour battery life. Equipped with a spill-resistant keyboard capable of withstanding 350ml of liquid for four seconds, protecting PRIMUS’ sophisticated electronic components and all of the important data and documents saved on the computer’s hard drive.
Nexstgo PRIMUS also packaged with tailored audio system supporting Dolby Audio™ Premium for additional voice clarity during video conferencing, it is best used for business mobility and flexibility. PRIMUS is available in 14″ (NX101) and 15.6″ (NX201) size options.
For the first time, Nextsgo is collaborating with 3Glasses – a leading VR and AR developer in the market – to enable users to explore the world of Windows Mixed Reality (MR) using the PRIMUS laptops and the latest MR devices from 3Glasses.