Kimball, a popular Malaysian household name for sauces, pasta and other food products with a heritage of over 40 years, held its first culinary workshop on adding drama to daily meals affordably, with flair and flavor, as part of its on-going ‘Tambah Drama Dalam Masakan’ campaign.
The focus of the cooking workshop was demonstrating that making affordable, flavourful and dramatic meals at home is easy and convenient using Kimball’s quality sauces and pastas. The emphasis was on dishes that could be whipped up by newbies or experienced home cooks, with less effort but with maximum impact in taste and presentation, for more drama in the kitchen and at the dining table.
Participants for the workshop were selected based on the online submission of their most dramatic photograph while in the kitchen or at the dining table, in keeping with Kimball’s ‘Tambah Drama Dalam Masakan’ campaign.
The contest winners with the most dramatic photographs, and their ‘dates’ enjoyed an up-close and personal cooking encounter with celebrity chef, Sherson Lian, who is currently hosting the Kimball-sponsored ‘5 Rencah 5 Rasa’ cooking show on local television.
Participants who spanned a wide range of ages and cooking skill levels, were united in their passion to improve their culinary chops, indulge their love of good food and be rewarded for their preference for Kimball as their go to brand for a wide range of products.
Aside from the demonstrations of two recipes using Kimball products, the session was packed with useful kitchen tips and tricks that could help home cooks be even more efficient.
Chef Sherson demonstrated the Kimball Penne & Chicken in Mushroom Tomato Concasse, which showcased the versatility and flavor Kimball’s Mushroom Spaghetti Sauce, and the convenience of Kimball’s Penne to produce a wholesome meal that would please both children and adults. This dish can be prepped and cooked quickly depending on the individual’s kitchen skills, yet delivers a restaurant quality meal in the comfort of your home.
Kimball’s Chilli Sauce and Kimball’s Oyster Sauce, both Malaysian favorites, were the stars of ‘Udang Goreng Cili Assam Kimball’. Stir-fried prawns with tamarind and chilli, more commonly known as ‘Udang Goreng Cili Assam’ is a popular menu item at restaurants but isn’t cooked at home as often as most of us are unsure how to get the hot and sour gravy right. Kimball’s take on this popular dish ensures that it can be easily recreated at home. The two sauces are combined to produce a flavorful base for the stir-fried prawns. This dish is so piquant it can be enjoyed over hot rice as a meal in itself.
The culinary workshop ended with a mouthwatering ‘makan-makan’ session, where attendees were treated to a feast of dishes specially prepared using Kimball products.
As a part of its ‘Tambah Drama Dalam Masakan’ campaign, which is all about adding a dash of Kimball’s products to the simplest dish for maximum flavor without breaking your budget, Kimball is also sponsoring the Malaysian culinary lifestyle TV programme ‘5 Rencah 5 Rasa’ which airs on TV3.
Hosted by Chef Sherson, the programme depicts one special Kimball recipe every episode, showcasing the versatility of using Kimball products in many different applications and dishes, forwarding the concept of affordable yet tasty meals known as ‘Jimat & Lazat’ on the show.
According to Mr. Stephane Vilquin, the Marketing Director of Campbell Soup Southeast Asia Sdn. Bhd., the mini culinary workshop was a platform to showcase how delicious yet affordable meals can easily be prepared at home and a way to reward loyal Kimball consumers for their support.
“Over the past 40 years, Kimball has become one of the key players in the food industry, thanks to the continuous support of our loyal consumers and followers. Our ‘Tambah Drama Dalam Masakan’ campaign on adding dramatic flair and flavor to even the simplest dishes without breaking your budget, with just a dash of Kimball’s products, has been highly successful.”
“We would like to inspire more people to use Kimball products because it is so easy to create so many amazing meals that are affordable yet tasty. Our sauces and pastas are so versatile they complement both Asian and western-inspired dishes, beautifully,” said Mr Vilquin.
To find out more about Kimball’s easy, affordable and convenient recipes, visit their official website at http://www.kimball.com.my/, or log on to their Facebook page at https://www.facebook.com/KimballMalaysia/.
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