LA CREMERIA®, the premium ice cream brand from Nestlé Ice Cream, launched its two new decadent flavours, Luscious Mango Sensation and Caramelized Macchiato Surprise in a 750ml pint.
Luscious Mango Sensation is a creamy mango-flavoured ice cream, inspired from the premium Alphonso mangoes. Every scoop comes with juicy mango chunks that will leave a scrumptious mouth-watering sensation. Those who love their daily dose of caffeine can find delight in LA CREMERIA®’s Caramelized Macchiato Surprise which combines rich intense coffee flavoured ice cream with crushed cookie pieces and lashings of salted caramel sauce. Savour the finest taste of Robusta and Arabica coffee beans as well as the decadently distinct salted caramel sauce in each spoonful – a true surprise to one’s senses.
In addition to the two new flavours, LA CREMERIA®’s original trio of ice cream includes Almond Pecan Passion, Vanilla Cashew Delight and Hazelnut Chocolate Fantasy – each variant is unique on its own but a key consistency among them is the rich and creamy texture that guarantees indulgence.
In line with the brand’s tagline “The World Can Wait™”, which highlights the importance of making time to enjoy the little moments that life has to offer, LA CREMERIA® ice creams are designed to provide the ultimate indulgent experience where personal moments with one’s ice cream comes before anything else. This is a result of careful sourcing and selection of ingredients from different parts of the world and the skilful craftsmanship in creating rich delicious flavours for ice cream lovers. All LA CREMERIA® ice creams are crafted with precision and passion to ensure every ingredient is brought out in its best possible form in pursuit of delivering that luxurious indulgent experience.
“We’re so excited to offer consumers our brand new Luscious Mango Sensation and Caramelized Macchiato Surprise. Staying true to the product proposition of LA CREMERIA®, and with stringent processes in trying to find ingredients of the best quality, consumers can really expect to find nothing but the best. With our two new flavours, it gives consumers even more reasons to put everything on hold and simply indulge,” commented Business Executive Manager of Nestlé Ice Cream, Yit Woon Lai.
The introduction of these new flavours also revealed a new size for its pint range. In line with consumers’ preference for more handy-sized pints, LA CREMERIA® is revamping its tubs into 750ml pints to cater for that personal consumption moment, making its ice cream more personalised and convenient. So pop the lid, grab a spoon and indulge!
Commenting about pack revamp, Yit said, “Eating ice cream really does make you happy. We are so carried away with the daily hustle and bustle of life, it is important now more than ever that we make time to enjoy the little moments and appreciate life. We want consumers to hit the ‘pause’ button in life every now and then and simply remind them to relish in life’s little pleasures and that includes enjoying LA CREMERIA® straight from the pint without any fuss.”
So whether you dig straight into chunky mangoes or opt for your caffeine fix, be sure to mix a bit of everything in each bite, tip your spoon to LA CREMERIA® as you savour irresistible sultry blends.
The tempting new flavours will be available along with LA CREMERIA® signature flavours consisting of:
· Almond Pecan Passion – a decadent mix of pecan flavoured ice cream and crunchy roasted almond, drizzled with rich chocolate sauce
· Vanilla Cashew Delight – creamy vanilla flavoured ice cream scattered with cashew nuts and laced with velvety chocolate swirls and chips
· Hazelnut Chocolate Fantasy – an intense fusion of rich chocolate and vanilla flavoured ice cream sprinkled with roasted peanuts and delicious hazelnut paste
Each LA CREMERIA® pint is priced at RM12.80 and is available in hypermarkets and supermarkets nationwide from 1st July 2016 onwards.
In conjunction with this launch, the brand is also running an online engagement campaign where fans can stand a chance to win customised prizes inspired by their favourite LA CREMERIA® flavours. For more information, kindly visit facebook.com/NestleLaCremeria.
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