Mondelēz Malaysia part of global confectionary powerhouse, Mondelēz International today announced the launch of Cadbury 5 Star, a new entrant under the Cadbury umbrella. Cadbury 5 Star promises to offer consumers an irresistible combination of taste and texture. Each bar consists of a layer of smooth Cadbury milk chocolate and caramel, wrapped around a soft chocolatey core with crunchy biscuits balls.
Speaking at the launch event, Ben Summons, Category Director for Chocolates in Southeast Asia at Mondelēz International said, “Everyone knows that chocolates make people happy, and Cadbury 5 Star has been developed keeping in mind the evolving taste of the new generation consumers who seem to have inordinate fondness of sweet, gooey and crunchy in a single pack.”
Cadbury 5 Star was first launched in India and exists as consumer favourite for almost 47 years. As a flagship impulse chocolate bar of Cadbury, it also enjoyed similar success with its recent launch in Brazil.
Ben added, “We have seen tremendous success with Cadbury 5 Star in other markets and from the research and refinement we’ve conducted, we are certain that Malaysians will go full on loving Cadbury 5 Star.
“As category leaders we are constantly focused on innovating and diversifying our product portfolio. While offering a wider range and new flavours to consumers, we believe that the launch of Cadbury 5 Star is also in line with our strategy to capture new opportunities in the growing impulse chocolate bar segment and continue to strengthen our leadership in the chocolate category.”
#YOUTHINKYOUCAN challenges
Celebrating its arrival into Malaysia, three young local personalities – Ho Ming Han (from YouTube channel, the Ming Thing), Ardell Aryana (actress) and Nabil Ifwat (or known as Kyopropaganda) – were brought together on a mission to perform a series of bizarre yet amusing challenges as they experience the rush that every chomp of Cadbury 5 Star ignites. Dubbed #YOUTHINKYOUCAN, the mission depicts the joy and appreciation of occasional free-spirited moments when people start defying their self-restraints and going full on to do what they believe in.
These energetic personalities joined popular talents from the Philippines, including VJ-actor Robi Domingo, actor-singer Alex Diaz and lifestyle blogging sensation Arisse de Santos, to shoot an unscripted video as they attempt the #YOUTHINKYOUCAN mission. Filmed at Sunway Lagoon Beach, they took on a variety of quirky challenges inspired by the Malaysian and Filipino humour – from ‘hula-hooping in a durian suit’ to ‘moon-walking to the front of the class room’ and ‘out-scaring the scary characters in a haunted house’.
Pricing & Availability
· Cadbury 5 Star comes in three snacking options:
‒ 45g bar (RRP RM2.90)
‒ 150g (10 bar x 15g) sharepack (RRP RM9.90)
‒ 15g bar (RRP RM1.00)
· The first two options are available at all major hypermarket, supermarket and convenience retail stores, while the last option is available at provision retail stores nationwide from May 2016 onwards. Be sure to get your hands on a Cadbury 5 Star!
· Each piece of Cadbury 5 Star comes with a #YOUTHINKYOUCAN challenge question printed in the packaging. Chocolate lovers can unwrap the bar, chomp it down and attempt those challenges, or use them as party ideas.
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