Set to tingle tea enthusiasts’ senses, The Coffee Bean and Tea Leaf® (CB&TL) has introduced the Blue Tiger Tea – a limited edition rare blend variant into its line of exquisite tea products. Launched together with the Blue Tiger Blend is a children storybook titled Master Davey and The Magic Tea House: Legend of the Blue Tiger – both the tea and book were created by Mr David De Candia, one of the world’s leading tea experts and Director of Tea, Buyer, Master Blender at The Coffee Bean & Tea Leaf®, with the sole purpose of raising awareness and support for Lupus. In Malaysia, the proceeds raised will be contributed towards supporting the Malaysian Systemic Lupus Erythematosus (SLE) Association (PSLEM).
“We are especially excited to introduce this unique and limited edition Blue Tiger Tea blend into the Malaysian market as The Coffee Bean & Tea Leaf® is always looking to push the flavour boundaries to provide tea lovers a rewarding tea drinking experience. I hope you will experience magic in this exquisite blend of Blue Tiger tea, as we are sure this will be the perfect cup of tea you will share with your friends and family,” said Ms Fiona Rodrigues, Director of Marketing & Development at The Coffee Bean & Tea Leaf®.
“Beyond the hallmark of The Coffee Bean & Tea Leaf®’s philosophy of providing our customers with the finest tea and highest quality of coffee, making a social contribution has always been at the core of our business. We define such social consciousness through our Caring Cup initiatives and what we strongly advocate is to give back to community. Locally, I should emphasise that the main driving force behind this Caring Cup initiative is consumer awareness. This year, the aim of our collaboration with Malaysian SLE Association is to help raise awareness of Lupus. Truth to be told, most people know very little about Lupus. We hope this initiative will provide a better understanding on this under-diagnosed disease to the public. This is critical in making advances in the management, treatment and search for a cure. For now, it has no known cause, yet research on Lupus remains underfunded relative to its scope,” added Ms Rodrigues.
The Coffee Bean & Tea Leaf® will donate proceeds from the sales of the Blue Tiger Tea and Master Davey and The Magic Tea House: Legend of the Blue Tiger storybook to Malaysian SLE Association. This organisation promotes Lupus research, awareness and education as well as to serve the needs of the people with Lupus and their families. Customers can also support through donation boxes placed at participating CB&TL outlets and proceeds will be go towards setting up a Lupus Resource Centre.
ABOUT THE BLUE TIGER TEA
The Blue Tiger Tea is a unique blend that comprises of lemon myrtle, malva flower and tea blossoms with a tinge of raspberry flavouring. In addition to the health benefits which can be found in lemon myrtle and malva flower, the Blue Tiger Tea is light bodied, fruity yet lemony – providing an invigorating and tantalising experience for your taste buds.
ABOUT MASTER DAVEY AND THE MAGIC TEA HOUSE: LEGEND OF THE BLUE TIGER
The storybook highlights the magical journey of a young boy named Hopper, who goes on an adventurous search to save the ancient Blue Tiger Tea. Co-written by Mr David De Candia, the storybook can serve as a bedtime story for kids or even leisure reading for adults. Master Davey and The Magic Tea House: The Legend of a Blue Tiger is sure to change the way you enjoy your cup of tea.
Mr David De Candia, the creator of the Blue Tiger Tea and storybook, was present to launch the Blue Tiger Tea together with Ms Fiona Rodrigues and Dr Benjamin Cheah, President of PSLEM. Besides, Mr De Candia had also conducted a short story telling session, followed by a Blue Tiger Tea product presentation.
“The three ingredients were chosen to give the Blue Tiger Tea its unique twist of flavour, they were also carefully selected based on the central themes of the book, which is to imagine, perceive and believe. The combination of these flavours aim to reconnect consumers with nature, bringing to mind the needs of communities around us,” said Mr David De Candia, Director of Tea, Buyer, Master Blender at The Coffee Bean & Tea Leaf®. De Candia is one of world’s leading tea experts, and his expertise in tea made him the man solely responsible for the research, buying, blending and packaging of the tea under the company.
Both limited edition Blue Tiger Tea blend and the Master Davey and The Magic Tea House: Legend of the Blue Tiger Tea storybook are only available in participating CB&TL outlets across Malaysia. Customers who purchase the set of tea and storybook will be entitled to a 20% discount off the retail price.