The Asian Food Channel, part of the Scripps Networks family of lifestyle networks and Asia’s first and only 24 hour regional food and lifestyle channel, has launched an online and on-ground initiative named the “AFC Foodie Face-off”. Organized exclusively for AFC Facebook fans in Malaysia, this initiative is aimed to further support AFC viewers’ passion for food, and provide them with a new and interactive platform to share their talents in the kitchen with fellow enthusiasts.

AFC judges have chosen the top 20 finalists from the top 50 entries submitted. The 20 Finalists will be required to prepare two dishes with a ‘Raya celebration’ theme on the day of the AFC Foodie Face-Off 2013 Kuala Lumpur that will be held at The Cooking House on 29 June 2013. Finalists are required to prepare one main dish and another dish that requires the use of a secret ingredient which is Kelloggs Cereal. Every participant will be limited to a maximum budget of RM150 for the two dishes.
Fans who participated in the cook-off can look forward to a range of exciting top prizes worth over RM 5,000 (First Prize), RM 3,000 (Second Prize) and RM 2,000 (Third Prize). The prizes will consist of items such as Nikon Cameras, Tefal products and AFC merchandise. There will also be a special appearance from two well-loved AFC Celebrities from Malaysia, Sherson Lian of 5 Rencah 5 Rasa and Anis Nabliah of Icip Icip. Both will be present on the day of the cooking competition as honorary guest judges.

The online portion of the initiative is mainly driven through all AFC social media channels using strategic posts and through the AFC official website using placed banner ads. All efforts aim to reach out and create awareness for the database of over 1.2 million regional fans. Marketing of the initiative is also supplemented through the official AFC website (, and online support from partners.
This initiative was created in partnership with Groupe SEB Malaysia Sdn. Bhd – Official Cooking Partner (Tefal), Kellogg Asia Marketing Inc. – Official Cereal Partner, Nikon (Malaysia) Sdn. Bhd – Official Imaging Partner, Sime Darby Food & Beverages Marketing Sdn. Bhd – Official Cooking Oil Partner (Alif), and The Cooking House – Official Venue Sponsor.

For more information about the “AFC Foodie Face-off”, please visit the AFC Facebook page (

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