• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • Hotel
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Indonesia
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
Home / Food News / Korea Ginseng Corp. changed its brand name to Jung Kwan Jang

Korea Ginseng Corp. changed its brand name to Jung Kwan Jang

July 11, 2023 by StrawberrY Gal

  Korea Ginseng Corporation (KGC) announced on the third day the change of its brand name from Cheong Kwang Jang, with a 124-year tradition, to Jung Kwan Jang. This transformation involves a renewal of brand identity, logo and product package, to reposition itself as a global health supplement solution brand. KGC’s Jung Kwan Jang continues its 124-year history with popularity in 40 countries, keeping its top rank in the global ginseng retail market for ten consecutive years.

Korean ginseng, the beginning of the Korean wave, has been treasured for about 400 years for its medicinal properties not only in Asia, but also in Europe. It is renowned for its ability to boost immunity and aid in energy recovery. Korean ginseng, cultivated in the finest soil for its growth, is widely regarded as the highest quality.

In the first issue of Philosophical Transactions published by the Royal Society, scientist Thévenot called ginseng a remarkable energy restorative and booster. In 1681, the Royal Family Collection Catalogue stated, “Ginseng does not grow everywhere. It grows only in Korea. It is used for treating chronic and serious diseases. It is very expensive and equivalent to silver in value.” 

In 1736, a doctorate paper titled “Can Ginseng Serve as an Energy Booster for Patients?” was accepted in France. Despite its remarkable efficacy, ginseng did not attain widespread popularity for it’s not easily attainable, as stated by the Histoire de Académie royale des sciences of 1718, “Ginseng is a very rare and expensive medicinal herb, so it’s not possible to get more than a mere sample of it”.

In 1674, Japan, aware of the value of ginseng, opened a Korean ginseng store, where people would queue up overnight in anticipation. Back then, a “waiting service” emerged, where people would get paid for standing in line on behalf of customers, similar to the practices seen at recent K-pop concerts.

The value of Korean ginseng has remained consistent over the past 400 years. In particular, red ginseng, made by steaming and drying ginseng, is Korea’s representative health supplement. Jung Kwan Jang products were gifts to Queen Elizabeth II and Pope John Paul II during their visit to Korea, and as a diplomatic gift during summit conferences.

Filed Under: Food News

Primary Sidebar

Malaysian Foodie
  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter

Latest

  • Good Virtues Co. proudly becomes the FIRST BRAND to introduce the Habbatus Sauda wellness experience in Beverages, collaborating with Richiamo Coffee & Watsons Malaysia May 12, 2025
  •  From Penang to Cognac: Malaysia’s Boldest Cocktail Heads to the Hennessy MyWay 2025 Global Finals Championship May 9, 2025
  • KAO Malaysia’s “Skin Protection, Life Perfection” Campaign Champions Lifelong Skin Health Starting from Youth May 9, 2025
  • Unlimited Lobsters, Premium Seafood, and a Priceless City View: Crowne Plaza KLCC’s ‘Buy 2 Free 1’ Buffet Is Back and Better Than Ever May 8, 2025
  • PRIDE Family Milk Powder Now in Malaysia – Nourish Stronger Bones for the Whole Family May 8, 2025
  • Mother’s Day 2025: High Tea Buffet at Courtyard by Marriott Melaka May 7, 2025
  • Mother’s Day 2025: Queen of My Heart Mother’s Day Buffet Brunch @ Amari KL May 7, 2025
  • Mother’s Day 2025 : Mother’s Day Buffet Lunch @ Christee Suites Hotel Melaka May 7, 2025
  • Eat All You Can Pasta @ Secret of Louisiana at lake restaurant May 7, 2025
  • Mother’s Day 2025 : Shell & Sizzles @ Traders Hotel KL May 7, 2025
  • Mother’s Day 2025: Hi-Tea Buffet @ Hotel Royal Signature May 7, 2025
  • Mother’s Day Hi-Tea Buffet @ Sheraton PJ May 7, 2025
  • Marriott Bonvoy Invites Travellers to Explore Malaysia with Exclusive Member Perks May 7, 2025
  • Four Seasons Hotel Hong Kong Presents a Season of Culinary and Wellness Celebrations This May May 7, 2025
  • Sofitel Kuala Lumpur Damansara’s Mother’s Day Treat for Mums May 6, 2025
  • New Meliá Pattaya Hotel Appoints Peter Laird as F&B Director May 6, 2025
  • OBBA Jjajang Malaysia: A Michelin-Starred Korean-Chinese Feast in Petaling Jaya May 6, 2025
  • Dine with Mom @ Four Points by Sheraton Chinatown May 5, 2025
  • HEINEKEN® REFRESHING SESSIONS:THE PARTY POPS UP WHERE YOU LEAST EXPECT IT! May 5, 2025
  • Carlsberg Makes Football Nights Epic Again with RM1 Million in Prizes May 5, 2025

Secondary Sidebar

Explore

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2025 Malaysian Foodie