– Bausch + Lomb Malaysia introduces yet another innovative product; the Lacelle Diamond Daily, a daily disposable cosmetic contact lens. This follows the launch of the highly successful Bausch + Lomb Lacelle Jewel last year.
Diamonds have always been a girl’s best friend. The Lacelle Diamond is set to be your new ‘best friend’ for that unparalleled sparkle that it brings to your eyes.
Designed in a unique pattern that mimics the light-reflecting facets of a solitaire-cut diamond, wear-ers of the Lacelle Diamond Daily can expect a diamond-like dazzle to transform their appearance. On top of that, its 13mm pattern diameter, gives wearers a larger and pronounced iris for a doe-eyed look without the use of make-up.
As with every Bausch + Lomb product, stringent quality control and state-of-the-art technology is of utmost priority. With that said, wearers can enjoy unrivalled product safety and absolute peace of mind with the Lacelle Diamond Daily.
“For centuries, women have gone through great lengths of pain and torture in the quest of beauty. We believe that women shouldn’t have to take unnecessary risks to their health for the sake of beauty. With Bausch + Lomb, beauty goes hand-in-hand with comfort, functionality and safety. With a proven track record of more than 160 years, we are a name you can trust for something as valua-ble and precious as your eyes,” said Jake Kim, Managing Director of Bausch + Lomb Malaysia.
On the subject of functionality, being a daily disposable lens means the Lacelle Diamond Daily saves wearers the time and hassle of cleaning and maintaining required of a normal contact lens. Hygiene is also guaranteed as wearers can begin each day with a clean, sterile-packed lens.
To suit any personality or appearance, the Lacelle Diamond Daily comes in 3 different colours.
Aqua Glacier – Alluring aqua sheen of glacier that reflects a fun, approachable and refreshing per-sonality.
Champagne Brown – Instantly light up your face with dazzling gorgeous brown. Provides a natural classy demure look.
Pink Rose – For eyes with a scintillating sheen that is distinctively feminine. Pink Rose is a classic symbol of grace and gentleness.
The Bausch + Lomb Lacelle Diamond Daily was recently launched at ROYALE BINTANG, The Curve in a fun and innovative event. Graced by luminaries in the media and entertainment circle such as blogger Jane Chuck, social media influencer and model Venice Min, Miss Universe Malay-sia 2016 Kiran Jassal and blogger Karen Kho, the highly interactive event had guests receiving ‘di-amonds’ throughout the event for every question they manage to answer correctly regarding the product. At the end of the event, the guests were able to exchange their ‘diamonds’ for attractive prizes. The event also enabled guests to get to know more about their favourite celebrities, their life-styles, contact lens use and how Lacelle Diamond Daily has improved their lives.
Lacelle Diamond Daily will be available at all major optical stores nationwide. It retails at
RM42 per box for 10 pieces and RM110 per box for 30 pieces.