The Game Has Begun: Samsung Turns MRT Trains into a Moving Playground Starting Today

Just days after the buzz surrounding a major TV series announcement last Friday, Samsung Malaysia is launching its own citywide challenge. Commuters across Kuala Lumpur are in for a surprise starting today as Samsung Malaysia officially launches its boldest Galaxy A campaign yet — The Aye Train, turning 10 MRT trains into fully-wrapped, moving playgrounds that are impossible to miss.

This high-energy activation also launches Galaxy A’s interactive “AYE Heard That!” contest — with 30 Samsung Galaxy Tab S9 FE+ (256GB) units up for grabs! The challenge is simple: listen carefully and count how many times you hear “Aye” during your ride. Participants can scan the onboard QR code to submit their answer on Samsung Malaysia’s social media platforms, using the hashtags #AYEHeardThat #KitaPilihAYE #GalaxyA56. By following @SamsungMalaysia on Instagram, participants stand a chance to win of these premium tablets.

The fully wrapped trains prominently feature the new Galaxy A56 and Galaxy A36, both packed with Samsung’s latest Awesome innovations. Powered by Awesome Intelligence (AI), the Galaxy A series delivers smarter performance that adapts to your usage, from enhancing photos to optimising battery life.

With Knox Vault, users enjoy next-level protection that securely stores sensitive data and passwords, while Samsung Wallet offers convenient tap-and-go payments and digital storage for cards, passes, and IDs. Backed by long-lasting battery life, versatile cameras that capture every angle, and up to four generations of OS upgrades, Galaxy A empowers users with flagship-level features to more users than ever before.

Shop the new Galaxy A56 5G and Galaxy A36 5G to enjoy up to RM329 worth of rewards!