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Coca-Cola Malaysia, through its World Without Waste Vision, is collaborating with General Merchandise Stores and supermarket chain AEON Malaysia, as well as plastic products processing and manufacturing company Hiroyuki Industries to organise a polyethylene terephthalate (PET) bottle collection and recycling campaign.
The Recycling Fantastic Campaign is the first collaboration campaign between the three companies, and it is one of many initiatives that fall under Coca-Cola’s World Without Waste Vision – an ambitious sustainable packaging program launched in 2018 with the goal of tackling global plastic waste issue through the focus on key areas including: Design, Collect & Partner. In addition, the campaign hopes to drive awareness and action among the public about the importance of plastic segregation and recycling.
Amruta Vaidya delivering her speech at the Recycling Fantastic Campaign launch and highlights that the goal of this campaign is to publicise the importance of segregation and value of PET bottles.
“The Recycling Fantastic Campaign announced today highlights the key areas of Collect & Partner from the World Without Waste Vision. We believe that solutions to the world’s plastic waste challenges can best be unlocked when likeminded stakeholders work collaboratively. We are honoured that companies such as AEON Malaysia and Hiroyuki Industries share the same ideology as us, and we look forward to more collaborations in the future,” said Amruta Vaidya, Director of Franchise Operation, Coca-Cola Malaysia.
As a leading General Merchandise Stores and supermarket chain in Malaysia, AEON Malaysia upholds the company’s principles of pursuing peace, respecting humanity, and contributing to local communities, always with the customer’s point of view at its core. As such, the AEON Sustainability Charter (ASC) is a blueprint developed to achieve a sustainable society in tandem with the growth of AEON and aligned with the growing importance of corporate responsibility.
“We at AEON Malaysia aim to think globally and advance activities locally as we actively promote initiatives involving both environmental and societal aspects with our stakeholders. The AEON Sustainability Charter (ASC) carries five core pillars – environmentally focused, responsible employment, efficiency and integrity, sustainable economics and Dynamic CX (Customer Experience), which we believe will be essential to propel AEON’s growth in a sustainable world,” said Dr Grace Lee, Chief Financial Officer, AEON Malaysia.
Based in Johor Bahru, Hiroyuki Industries started its operation as a manufacturer of high-quality polypropylene (PP) and polyester strapping bands in February 2001. With more than 20 years of experience and operating three manufacturing plants in Malaysia, Hiroyuki Industries is capable of recycling up to 550 million units of used PET bottles and transforming them into 10,000 metric ton of recycled PET (RPET) resin per annum.
“The recycling rate among Malaysians is the lowest among ASEAN countries, where only 16% of PET bottles are successfully collected for recycling. It is estimated that 21% of PET bottles leak into the environment and harming it in the process, while the remaining 63% of PET bottles go into landfills. Through the Recycling Fantastic Campaign, we are trying to educate the public that plastic is not a waste, and that it carries great value if it is collected and processed accordingly,” said Nakata Hiroyuki, Managing Director & Founder, Hiroyuki Industries.
The Recycling Fantastic Campaign will take place from 10 December 2022 to 26 February 2023 at six AEON malls in the state of Johor. AEON customers and members of the public are encouraged to collect PET bottles in exchange for AEON points as well as Coca-Cola products. For every 1kg of PET bottles that are collected and sent to participating AEON malls, AEON customers and the public will be eligible to receive 300 AEON points deposited into their AEON membership, where it can be used to redeem attractive rewards or discounts for their shopping trips at AEON malls.
Tengku Adrinna, Nakata Hiroyuki, and Amruta Vaidya support to recycle PET bottles.
The Recycling Fantastic Campaign is one of Coca-Cola Malaysia’s first collaborative efforts in the country to collect and segregate PET bottles. The company aims to expand its World Without Waste Vision which includes education programmes, future collection programmes, as well as partnering with key private and government stakeholders to further strengthen its PET bottle collection efforts in Malaysia.
The six AEON malls in Johor participating in the Recycling Fantastic Campaign are:
• AEON Mall Bandar Dato’ Onn
• AEON Mall Bukit Indah
• AEON Permas Jaya
• AEON Taman Universiti
• AEON Mall Tebrau City
• AEON Mall Kulaijaya