In conjunction with International Day of Happiness on 20 March 2020, NESTLÉ LACTOGROW® hopes to encourage parents from all around the nation to raise their children happy and healthy through its ‘Grow Happy’ campaign.
The International Day of Happiness is an important occasion because it is also the very day the World Happiness Index, which provides an overview on the current state of global happiness, is released annually. Last year, Malaysia dropped from the 35th spot to the 80th as the happiest country in the world. With that in mind, NESTLÉ LACTOGROW® is taking this opportunity to instil a positive mindset within Malaysians and remind them of the importance of growing happy – something that should begin from childhood. Through the ‘Grow Happy’ campaign, NESTLÉ LACTOGROW® aims to spread happiness from a young age and empower parents to let their children grow happy.
This campaign kicks off with a social media contest to encourage parents to submit photos to share their ‘Grow Happy’ moments with their children, or even memories from their own childhood. This is NESTLÉ LACTOGROW®’s initiative to remind everyone that it is the simple things in life that can bring joy to us, regardless of age, time and environment.
Jasmin Estacio, Business Manager, NESTLÉ Nutrition Malaysia said: “At NESTLÉ LACTOGROW®, we believe that there are many ways for children to grow happy. In fact, parents can easily incorporate this concept into their daily lives through simple ideas and activities. Through the ‘Grow Happy’ campaign, we hope to inspire Malaysian parents to allow their children to enjoy a happy and healthy childhood, as we believe that a child’s happiness forms the foundation of their satisfaction later in life. We are supportive of parents who have a similar mindset when it comes to raising their children, and we want to offer them the right nutritional products for them to grow happy and healthy.
“In light of recent events impacting the globe, the campaign also serves as a reminder for Malaysians to stay positive and spread happiness together. We want to provide a platform for people to express themselves and let them know that we can still celebrate happiness with our kids through these challenging times. The anecdotes submitted by parents can become sources of inspiration, as well as interactive opportunities for other parents to exchange ideas with each other. These stories also serve as a reminder to everyone that sometimes, the little things in life are powerful enough to touch hearts and bring moments of true happiness.”
Photos submitted to the social media contest will be compiled by NESTLÉ LACTOGROW® to form a smiley photo collage. This collage will then be displayed during the upcoming ‘Karnival Grow Happy’, in an attempt to break the record for the ‘Biggest Smiley Portrait Collage 2020’ in the Malaysia Book of Records.
The ‘Grow Happy’ social media contest is hosted on the Nestlé Start Well 2gether Facebook event page (https://www.facebook.com/events/530573900904412/) and is ongoing from 6 March to 24 April. To stand a chance to win cash prizes, participants will need to upload a ‘Grow Happy’ moment of them with their children or from their childhood onto the event page. In the caption, they will need to share their personal definition of what ‘Grow Happy’ means to them, by starting with “My Grow Happy moment is…” followed by the hashtags #LactogrowMY and #GrowHappy. Only submissions of photos with children one year old and above will be eligible for entry.
The first and second place winners will be awarded RM2,888 and RM1,888 respectively, while the five consolation winners will receive RM500 each. There will also be weekly winners who will receive exclusive NESTLÉ LACTOGROW® water tumblers.
NESTLÉ LACTOGROW® is committed to support parents in raising happy children by providing the necessary nutrients for children to grow stronger and happier. The product contains L.reuteri, which promotes good gut health, aiding digestive functions and the absorption of nutrients. It is also high in calcium and DHA, as well as Happy Nutri™, which is a combination of 15 vitamins and minerals, to support optimum growth and development of the child.