KITKAT “MORE CREAMY, MORE CHOCOLATEY”

Since its introduction in 1936, milk and cocoa has formed the basis of the KITKAT recipe. Today, Nestlé’s flagship confectionery brand KITKAT is proud to announce a makeover in their recipe, which adds more milk and cocoa for a truly tastier break that is more creamy and more chocolatey.

KITKAT took to the kitchen to develop an enhanced recipe of the much loved KITKAT, by adding more milk and cocoa whilst reducing the amount of sugar in the product. Through their strength in research and innovation, KITKAT tweaked an already great recipe to deliver a more creamy and more chocolatey chocolate whilst still delivering that perfect balance of chocolate and wafer. This new “more creamy, more chocolatey” KITKAT is a first step in the journey towards making KITKAT more permissible and at the same time indulgent.

Sachin Goel, Business Executive Officer for Confectionery Business Unit (ASEAN Markets), Nestlé Malaysia said, “As the #1 chocolate brand in Malaysia, our role is to continuously and consistently bring more quality confectionery treats. KITKAT is a dynamic brand that constantly evolves to delight its consumers with the best break experience. We have invested a lot of time in research and development to put in the finest ingredients, craft great recipes and give consumers the best of taste. Changing recipes is very complex and can take a lot of time to get it just right. This new KITKAT that is more creamy, more chocolatey, has no additional additives and flavours; we just added more milk and cocoa while reducing some sugar, for that permissible KITKAT indulgence.”

“That is why we are very proud of our deliciously new “more creamy, more chocolatey” recipe, taking an already awesome KITKAT to another exciting level. It has definitely enhanced its signature balanced wafer and chocolate taste. We will continuously improve as it is our commitment to offer our consumers the best there is. Have a break, have a KITKAT.” he added.

This enhanced recipe will replace the current KITKAT milk chocolate range, which includes KitKat 2 finger, 4 finger, as well as KitKat CHUNKY, and will be identified by the newly designed ‘More Creamy, More Chocolatey’ packs that will be on the shelves from March 2018 onwards.

Have a break, have a KIT KAT.