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Home / Lifestyle / Bigger, Bolder, BRAVIA: Sony Unveils 98” BRAVIA™ 5 in Malaysia, Redefining the Home Cinema Experience

Bigger, Bolder, BRAVIA: Sony Unveils 98” BRAVIA™ 5 in Malaysia, Redefining the Home Cinema Experience

July 5, 2025 by StrawberrY Gal

Sony Malaysia has officially raised the bar in home entertainment with the launch of its largest and most immersive television yet — the 98” BRAVIA™ 5 — now available nationwide. Designed to transform ordinary living spaces into cinematic sanctuaries, the BRAVIA™ 5 from Sony’s 2025 line-up combines cutting-edge visual fidelity with superior audio performance, encapsulating a new era of content consumption where cinema truly comes home.

At nearly 100 inches across, the 98” BRAVIA™ 5 is more than a television — it’s a monumental canvas that brings every detail to life, echoing the filmmaker’s original intent with breathtaking precision. From the subtle emotional depth of a close-up to the pulse-pounding scale of an action sequence, this TV invites viewers to not just watch a movie — but to feel it.

From Lens to Living Room: A Direct Line to the Creator’s Vision

Sony, long respected for its cinema-grade tools — from digital cinema cameras to professional monitors and audio mastering equipment — now closes the loop between content creation and content consumption. The new BRAVIA range brings this professional heritage directly into Malaysian homes.

The BRAVIA™ 5 supports Studio Calibrated Modes, including Netflix Adaptive Calibrated Mode, SONY PICTURES CORE Calibrated Mode, and Prime Video Calibrated Mode, each meticulously tuned to reflect the original lighting, colour grading, and frame composition envisioned by directors and cinematographers.

It also supports Dolby Vision®, Dolby Atmos®, and IMAX® Enhanced, providing ultra-vivid visuals and immersive, spatial sound for the ultimate home theatre experience — especially when paired with the new BRAVIA Theatre Bar 9 and SA-SW5 wireless subwoofer, which come bundled with the 98” BRAVIA™ 5.

Power Meets Precision: Inside the BRAVIA™ 5

Don’t let its minimalist aesthetics fool you — the BRAVIA™ 5 is a technological marvel. Powered by Sony’s XR Backlight Master Drive, it uses precision local dimming to render stunning contrasts, deep blacks, and radiant highlights. Whether you’re watching a shadowy noir classic or a sun-drenched landscape, every scene is optimised in real-time.

Sony’s proprietary signal processing not only enhances visual fidelity but also improves energy efficiency, automatically adjusting brightness based on each scene for lower power consumption without compromising performance. An Eco Dashboard lets users easily monitor and adjust energy settings — individually or at once.

Immersive Sound and Seamless Control

Beyond the screen, sound is where the BRAVIA™ 5 truly shines. It offers integrated compatibility with BRAVIA Theatre home audio products, creating a cohesive audio-visual symphony. Users can manage their entire setup effortlessly through the BRAVIA Connect app, eliminating the need for multiple remotes. A unified interface also means volume and sound field settings are accessible directly via the TV’s quick settings menu.

This year’s BRAVIA line also prioritises accessibility. Voice controls, tactile port indicators, and screen reader support (Talkback) ensure an inclusive experience for all users — a reflection of Sony’s ongoing commitment to universal design.

Design, Sustainability & Beyond

Aesthetically, the BRAVIA™ 5 impresses with its slim, contemporary form, but sustainability is where it makes an equally significant statement. Sony incorporates recycled materials, including its proprietary SORPLAS™, along with responsibly sourced steel and aluminium. It’s an eco-conscious evolution of premium home entertainment.

BRAVIA 8 II & BRAVIA 2 II: More Choices for Every Lifestyle

For those seeking OLED brilliance, the new BRAVIA 8 II combines Sony’s XR Processor, QD-OLED panel, and Acoustic Surface Audio+™ to deliver lifelike colours, perfect blacks, and audio that literally resonates from the screen itself. Meanwhile, the BRAVIA 2 II provides exceptional 4K upscaling and immersive audio at a more accessible entry point — an ideal choice for families stepping into the world of cinematic viewing.

Sony Expo 2025: Bigger is Better

Running now until 6 July 2025 at Centre Court, Mid Valley Megamall, the Sony Expo offers Malaysians a chance to experience the BRAVIA 5 up close. With curated content showcases, live demonstrations, and specialist consultations, the event is a must-visit for cinephiles, gamers, and tech enthusiasts alike.

And there’s more: early adopters who purchase the 98” BRAVIA™ 5 at RM29,999 will receive:

🎁 BRAVIA Theatre Bar 9

🎁 SA-SW5 Premium Wireless Subwoofer

🎁 RM300 Touch ‘n Go credit

These exclusive promotions are available only during the Expo, making this the perfect time to upgrade your home theatre system.

As streaming platforms continue to evolve and cinematic experiences migrate from multiplex to living room, Sony’s 98” BRAVIA™ 5 is perfectly poised to lead the charge. It’s not just the biggest screen — it’s the boldest, the smartest, and the most immersive.

With BRAVIA, the best seat in the house is now your couch.

For more details, visit Sony Malaysia’s official website or head down to the Sony Expo at Mid Valley Megamall today.

Filed Under: Lifestyle

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