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Home / Food News /  YEONJUN of TOMORROW X TOGETHER (TXT) is Somersby’s New No-Nonsense Ambassador

 YEONJUN of TOMORROW X TOGETHER (TXT) is Somersby’s New No-Nonsense Ambassador

July 2, 2025 by StrawberrY Gal

 K-Pop stardom just got a refreshing twist as YEONJUN, the charismatic member of TOMORROW X TOGETHER (TXT), is officially the new face of Somersby across Asia. With his signature mix of charm, humour, and individuality, YEONJUN is the perfect fit for Somersby’s bold new ‘No-Nonsense’ campaign—a call to embrace joy, simplicity, and fun in the midst of a world filled with adulting chaos.

This new campaign isn’t just an ad—it’s a movement. Somersby is reminding Malaysians that in a world full of pressure, pretence, and posturing, there’s real pleasure in keeping it real. With crisp, fruity refreshment and zero nonsense, Somersby offers a bright, easy-going escape from the everyday grind.

YEONJUN: Authenticity Meets Refreshment

Globally loved for his individuality, quick wit, and effortless cool, YEONJUN brings more than star power—he brings a mindset. A believer in being unapologetically real, he leads the charge for a generation tired of filters, fuss, and fake vibes. In Somersby’s new campaign video, YEONJUN hilariously tosses aside every typical ad cliché—proof that a little personality and a lot of crisp apple refreshment go a long way.

According to Olga Pulyaeva, Marketing Director of Carlsberg Malaysia:

“YEONJUN isn’t just a familiar face. He represents a generation that values authenticity, individuality, and playfulness. This isn’t your typical celebrity endorsement. We’re building something lasting—genuine connections, real moments, and refreshing experiences.”

Pavilion KL Pop-Up: 1–6 July 2025 🍎

To bring the ‘No-Nonsense, Just Great Taste’ experience to life, Somersby is taking over Pavilion Kuala Lumpur from 1–6 July 2025 with an interactive pop-up zone where fans can:

✅Share their funniest ‘adulting’ stories

✅Win complimentary cans of Somersby 0.0

✅Snap fun, unfiltered moments with photo walls and selfie zones

Get Your Hands on Exclusive YEONJUN Postcards 💌

Calling all MOAs and cider lovers—from 1 to 31 July, score a limited-edition Somersby x YEONJUN postcard (4 collectible designs!) when you purchase 8 bottles or cans of any Somersby product in a single receipt at participating outlets. While stocks last!

Where to Follow & Find Out More

Get in on all the action:

🍏 @SomersbyMY on Instagram

🍏 Somersby Malaysia on Facebook

🍏 Learn more at: www.somersby.com/my

Somersby is strictly for non-Muslims aged 21 and above. Celebrate responsibly. If you drink, don’t drive.

Filed Under: Food News

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