K-Pop stardom just got a refreshing twist as YEONJUN, the charismatic member of TOMORROW X TOGETHER (TXT), is officially the new face of Somersby across Asia. With his signature mix of charm, humour, and individuality, YEONJUN is the perfect fit for Somersby’s bold new ‘No-Nonsense’ campaign—a call to embrace joy, simplicity, and fun in the midst of a world filled with adulting chaos.
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This new campaign isn’t just an ad—it’s a movement. Somersby is reminding Malaysians that in a world full of pressure, pretence, and posturing, there’s real pleasure in keeping it real. With crisp, fruity refreshment and zero nonsense, Somersby offers a bright, easy-going escape from the everyday grind.
YEONJUN: Authenticity Meets Refreshment
Globally loved for his individuality, quick wit, and effortless cool, YEONJUN brings more than star power—he brings a mindset. A believer in being unapologetically real, he leads the charge for a generation tired of filters, fuss, and fake vibes. In Somersby’s new campaign video, YEONJUN hilariously tosses aside every typical ad cliché—proof that a little personality and a lot of crisp apple refreshment go a long way.
According to Olga Pulyaeva, Marketing Director of Carlsberg Malaysia:
“YEONJUN isn’t just a familiar face. He represents a generation that values authenticity, individuality, and playfulness. This isn’t your typical celebrity endorsement. We’re building something lasting—genuine connections, real moments, and refreshing experiences.”
Pavilion KL Pop-Up: 1–6 July 2025 🍎
To bring the ‘No-Nonsense, Just Great Taste’ experience to life, Somersby is taking over Pavilion Kuala Lumpur from 1–6 July 2025 with an interactive pop-up zone where fans can:
✅Share their funniest ‘adulting’ stories
✅Win complimentary cans of Somersby 0.0
✅Snap fun, unfiltered moments with photo walls and selfie zones
Get Your Hands on Exclusive YEONJUN Postcards 💌
Calling all MOAs and cider lovers—from 1 to 31 July, score a limited-edition Somersby x YEONJUN postcard (4 collectible designs!) when you purchase 8 bottles or cans of any Somersby product in a single receipt at participating outlets. While stocks last!
Where to Follow & Find Out More
Get in on all the action:
🍏 @SomersbyMY on Instagram
🍏 Somersby Malaysia on Facebook
🍏 Learn more at: www.somersby.com/my
Somersby is strictly for non-Muslims aged 21 and above. Celebrate responsibly. If you drink, don’t drive.