SAWA-TEA-CUP’ fellow tea lovers! In celebration of the rich and robust culture of tea all over the world, Chatime Malaysia, the leading lifestyle brand of the modern tea industry in the country, is set to make a big splash with an all-new line of exclusive products inspired by the rich history of the famous Thai Milk Tea: Pearl Thai Milk Tea and Coconut Top Thai Milk Tea for tea lovers throughout the country during the special Thai Tea Fest promotion period.

Building upon their vision to cultivate a modern tea drinking culture within the country, Chatime is once again taking a bold step to revolutionizing the way Malaysians enjoy tea by injecting a new burst of flavours inspired by the tea cultures from Thailand.  With an aim to continuously elevate tea experience, Chatime is offering fellow tea connoisseurs in Malaysia a chance to experience a new dimension of favours by bringing in classic drinks from other other countries not found in run-of-the mill beverage outlet.

With the spirit to bring the authentic Thai experience to fellow Malaysians, Chatime is launching a special one-month Thai Tea Festival that gives consumers a rare chance to try out their latest offerings the Pearl Thai Milk Tea and the ice-blended Coconut Top Thai Milk Tea that are infused with modern elements that bring out the Thai essence in the drinks.

Both offerings are passionately crafted by Chatime and Taiwan’s in-house tea experts using the only the finest ingredients to create the best tea-drinking experience:

With a perfect brew of Thailand’s finest black tea leaves added with creamer, the fragrant and creamy texture of Pearl Thai Milk Tea is perfectly complemented with the addition of Chatime’s signature tapioca pearls that offers a distinctive, chewy taste of fragrant brown sugar.

Chatime is also spicing up its innovative tea-making expertise by enhancing the traditional flavours of Thai Milk Tea with the addition of modern and stylish elements into its Coconut Top Thai Milk Tea. Coolly blended with ice, the beverage is topped with the finest candied grated coconut shavings. The result is a flavourful yet refreshing satisfaction that can be enjoyed at any time of the day.

The new Chatime Pearl Thai Milk Tea is now available at RM6.50 (Regular) and RM7.50 (Large) while Coconut Top Thai Milk Tea is priced at RM8.50. The Thai Milk Tea series can be purchased at all Chatime outlets except Queensbay Mall, Penang and will be available for a limited period of time from 14th September onwards, while stocks last.

“Thai Milk Tea is a beverage that is enjoyed by many people from around the world. However, despite its popularity, the opportunity for consumers to enjoy the milk tea is still very limited, mainly at Thai restaurants in Malaysia. Therefore, with the launch of our new beverage series, we aim to bring the savoury, thirst-quenching taste of Thai Milk Tea to all our customers while at the same time, infusing our own local fusion that is appealing to Malaysians.” said Bryan Loo, Managing Director of Chatime Malaysia.

In light of the Thai Tea Fest promotion, Chatime has also taken the opportunity to announce the company’s latest business directions that are focused on providing consumers greater accessibility through the new Thirstea loyalty program as well as its outlets expansion plans in Malaysia.

In an effort to modernise the consumer shopping experience, Chatime is introducing a new prepaid cash system called Thirstea Ringgit into their existing Thirstea card loyalty programme. In addition to previous benefits, the new prepaid system allows customers to top up money into their Thirstea card to be used for their next purchase and enjoy a truly cashless purchasing experience. So now even if you forget to bring your wallet or run out of money after a crazy shopping spree, Chatime customers are able to purchase their favourite drinks anytime, anywhere without needing to worry about their cash situation.

As part of the launch of Thirstea Ringgit, Chatime will offer a promotion with the Thirstea loyalty card that rewards customers for trying out the new service. With every 10 cups of Chatime drinks purchased using the new Thirstea Ringgit, customers can then enjoy one FREE drink courtesy of Chatime. The new Thirstea Ringgit service will be launched on 1st October across all stores nationwide, so customers will soon be able to enjoy the new experience and join the all new Thirstea family!

Putting its usual innovative spin on things, Chatime will also be launching a mobile application to coincide with the launch of their Thirstea Ringgit system in October 2015. Through the new Chatime Malaysia app, customers can stay connected to the latest Chatime news and promotions and receive freebies directly sent to their mobile phones. With the introduction of Thirstea Ringgit, the app will also allow Thirstea card members to pay, reload and keep tabs on their loyalty rewards no matter where they are. This latest development is the first step of Chatime’s latest initiative to help bring the company towards the digital frontier and improving the overall customer engagement with the brand.

“As Chatime continues to dominate its presence in Malaysia by seeking innovative and quality tea beverages, we wish to further reward our Thirstea card members, who have been our most loyal customers that have contributed to our success, with a new platform to maximize their values and experiences at all our outlets.”

“With the latest addition of Thirstea Ringgit into Chatime’s Thirstea card, members are able to conveniently purchase any of our beverages with the swipe of a card. Whether the member is an avid tea connoisseur or trendy café hopper, the enhanced Thirstea card is dedicated to bring the enjoyment of our beverages with a more personalized appeal,” said Loo.

By the end of 2015, Chatime is also targeting to open its 150th outlet as it continues to solidify the company’s foothold as one of the leading beverage brands in Malaysia.

For more information on Chatime Malaysia, kindly visit http://www.chatime.com.my/main/index.php

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