Kedai Ayamas recently launched the latest addition to its unique twist in preparing roast chicken – the Spicy Siam Roaster. This brand new offering features Ayamas’ widely popular and loved tender juicy roast chicken which is marinated in a special blend of Thai sauces. It is then glazed with a spicy Thai sauce after roasting for that added umph! This combination makes Spicy Siam Roast a mouth-watering affair for the Malaysian taste buds. The Thai sauce consists of fresh garlic, lemongrass, chinese parsley, chilli padi, and exotic blend of aromatic Thai herbs and spices.
Ayamas Spicy Siam Roast is a unique product that allows customers to experience the intense flavors of Thailand. With the tagline ‘An Exquisite Taste of Thai’, Spicy Siam Roast would appeal to those who are always on the lookout for something new and exciting as well as those who love the wonderful taste of Thai spices.
“We are confident that the Spicy Siam Roast will be a hit among our customers for its unique taste”, said Datuk Ahmad Zaki Zahid, Managing Director, QSR Brands (M) Holdings Sdn Bhd, operator of Kedai Ayamas chain of convenience stores.
For Ala’ Carte, the Spicy Siam Roaster is available at a price of RM27.90 for a whole roaster. Half bird at RM19.90, while a quarter bird sells at RM13.90. Super Duper Deal which consists of two choices of whole roasters, Spicy Siam Roaster + Golden/Pepper/Percik at RM39.90 (saves RM12.90). In line with this product, promotional items include Add on Clearly Citrus at RM1.99 (saves RM2.10).
The advertising and promotion for Kedai Ayamas Spicy Siam Roaster includes in store marketing materials, neighbourhood leaflet drop, and online/social media for a wider reach to customers, such as the Facebook Game – ‘Play & Win’. Grand prizes include an iPad 4, Samsung Galaxy Grand, and Samsung S3 Mini.
Kedai Ayamas Spicy Siam Roaster is now available at all Kedai Ayamas restaurants in the country for a limited duration of 55 days, while stocks last, starting from 23rd April 2013 till 15th June 2013