It is that time of the year again when families, especially mothers, are busy cleaning and decorating their homes to usher in prosperity and happiness with Chinese New Year just around the corner.
During this period, many often fret about the importance of getting the right items that symbolise prosperity, health, longevity, romance and more for their loved ones.
Cognisant of this, Coca-Cola Malaysia has introduced eight new can designs, aptly themed 多福多乐 KĔ KŎU KĔ LÈ, DUŌ FÚ DUŌ LÈ, which essentially means “Coca-Cola, More Prosperity and More Joy”. Introduced in both Singapore and Malaysia, these limited-edition designs use traditional Chinese New Year symbols, namely Peach Blossom, Gold Coins, Majestic Dragon, Koi Fish, Gold Ingots, Ruyi Knots, Mandarin Oranges and Pussy Willow.
“At Coca-Cola Malaysia, we understand that Chinese New Year is a highly-revered celebration where aside from bringing the family together, it is also all about having auspicious and meaningful symbols to bring blessings for the household. In an effort to breathe new life into these important Chinese symbols, we introduced eight new designs that have deep cultural significance to the community and have stood the test of time,” said Lim Kean Yew, Integrated Marketing Communications Director, Malaysia & Singapore, at Coca-Cola.
Acknowledging the importance and meaning behind each of the cultural symbols used during Chinese New Year, Coca-Cola Malaysia had initially conducted in-depth research and narrowed it down to eight key images that continue to resonate positively with consumers, despite modern influences on consumer lifestyles and value systems.
With these newly-designed cans, Coca-Cola customers will now be able to choose the type of good fortune they wish for themselves and their loved ones from any the eight images found on the cans. For instance, customers may select the elegantly designed Peach Blossom can to convey their wishes of prosperous new beginnings in love and life to loved ones or present the Pussy Willow flower design to friends as this symbolises luck for the year. For an Classified – Confidential abundance of happiness in the household and amongst family members, they can opt to bring the Gold Coin or Koi Fish designs to their Chinese New Year reunion dinner celebrations.
In conjunction with these festivities, Coca-Cola Malaysia has also included the 320ml Coke Stevia and Coke No Sugar cans in the limited-edition designs. Both Coke Stevia and Coke No Sugar give consumers the same great taste they would expect from Coca-Cola Classic, but with 35% less sugar and no sugar respectively. This is in line with Coca-Cola Malaysia’s commitment to choice, offering Malaysians whichever Coca-Cola suits their taste, lifestyle and diet – with or without sugar, with or without calories, because taking care of one’s health is essentially tied to one’s good fortune in the long-term.
Coca-Cola Malaysia believes these limited-edition Chinese New Year 2019 designs on CocaCola cans will add more colours to Malaysians celebrating the new lunar year. To this effect, this campaign has been extended across multiple touchpoints, including premium collectibles in Singapore and Malaysia.
Malaysians can find these specially designed cans at all major retailers nationwide.