AJI-YA has officially raised the bar for comfort food with the launch of Malaysia’s first-ever instant halal gourmet soup, offering Malaysians a new, convenient way to indulge in hotel-quality flavours—anytime, anywhere
Unveiled at a flavour-packed “Soup-erlicious Party” at Christine’s Bakery, Pavilion Damansara Heights, the launch event brought together influencers, media friends, business partners, and VIP guests for an immersive tasting experience celebrating warmth, nostalgia, and premium culinary craftsmanship.
More than just soup, AJI-YA is a revolution in a bowl—one that blends gourmet flavour with halal integrity. Available in three delicious variants—Mushroom, Corn, and Vegetable—AJI-YA offers a comforting, refined experience in just two minutes. Simply add 150ml of hot water, stir, and savour a silky, flavourful broth made with 100% real halal-certified ingredients, free from MSG, preservatives, or artificial colouring.
Whether you’re starting your day, winding down in the evening, or needing a quick meal at work, AJI-YA delivers the kind of taste and texture you’d expect from a fine-dining restaurant, now made easy for everyday living.
“Our mission is simple—to bring gourmet quality into Malaysian homes through halal-certified ingredients, authentic flavours, and effortless preparation,” said Leon Goh, CEO of Gourmet Ingredients Sdn Bhd.
He added: “Taste speaks louder than words, and AJI-YA was crafted to let the flavour do the talking.”
The launch was officiated by Mr. Muhammad Amir Khan Bin Mohamed Iqmal, Assistant Manager at MATRADE’s Export Promotion & Market Access Division, alongside Pn Hasziah Mohd Yazid, Deputy Director of MATRADE’s Mid-Tier Unit, in a moment that underscored AJI-YA’s potential not only as a household staple, but also as a proudly Malaysian innovation poised for global markets.
To mark the occasion, the event featured interactive zones, a creative photo contest, and a heartwarming “Love Wall” where guests shared notes about how AJI-YA brings comfort and joy. Attendees also participated in classic activities like colouring and wordsearch—rekindling a sense of community and connection.
Retailing at RM8.90 per box (3 sachets per pack, 22g each), AJI-YA is a smart solution for the modern lifestyle—satisfying, wholesome, and Halal-certified. With premium taste, ease of preparation, and thoughtful branding, AJI-YA isn’t just soup—it’s a movement redefining what comfort food can be.
Now available via Shopee, TikTok, and Lazada, AJI-YA invites you to “Taste the Gourmet Difference” today.