NutriWell, a trusted health and wellness brand under Fraser & Neave Holdings Bhd (F&NHB), has officially launched in Malaysia, continuing its regional expansion after successful debuts in Singapore and Thailand.
With a mission to make better living more accessible, NutriWell delivers nutritious, great-tasting plant-based beverages that support modern, health-conscious lifestyles.
“Better living starts with small choices – like a drink that tastes great and does your body good,” said Ronnie Teo, Chief Brand and Commercial Officer, Fraser and Neave, Limited. “With NutriWell, we bring natural nutrition and flavour together like never before. Healthy should taste this good. So, sip, smile, and feel amazing.”
Healthy Should Taste This Good
To mark its Malaysian debut, NutriWell has rolled out its regional campaign, “Healthy Should Taste This Good”, challenging the perception that healthy beverages are bland or boring.
By showcasing vibrant storytelling and appetising visuals, the brand invites Malaysians to rethink what healthy can taste like — whether at home, at a café, or on the go.
“We’re inspired by younger Malaysians who embrace health and wellness, exploring healthier food and beverage options while enjoying fitness activities from run clubs to paddle sports,” said Leong Wai Yin, Chief Marketing Officer of F&N Beverages Marketing, F&NHB. “We created NutriWell with flavours suited to local taste buds, using high-quality ingredients that are a source of calcium, high in Vitamin D, and free from added preservatives.”
A Wholesome Line-Up of Plant-Based Beverages
NutriWell’s range combines nature’s best grains, nuts, and seeds with nutritional science to offer wholesome, dairy-free alternatives:
- NutriWell Oat M!lk – A smooth, creamy, dairy-free choice, high in Vitamin D.
- NutriWell Almond M!lk – Bold, nutty, and a source of calcium, perfect for plant-based lifestyles.
- NutriWell Oats & Quinoa Soy M!lk – A wholesome blend rich in plant-based goodness.
- NutriWell Purple Rice Soy M!lk – A unique fusion of antioxidant-rich purple rice and soy, providing fibre and a distinct flavour.
All NutriWell beverages are cholesterol-free, free of added preservatives, a source of calcium, and high in Vitamin D, making them ideal for those seeking healthier dairy-free options without compromising taste.
Connecting Digitally with Everyday Wellness
NutriWell has launched a dedicated website and active social media platforms to connect with Malaysian consumers. These platforms offer practical health tips, ingredient insights, and lifestyle inspiration — making wellness more accessible, informative, and relevant to today’s busy lifestyles.
Availability
NutriWell’s full line-up of plant-based milk is now available at Giant, Lotus’s, AEON MaxValu, AEON BiG, Mydin, selected Jaya Grocer, and TFP Retail.
For more information, visit www.nutriwellglobal.com/my
.