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Following the official announcement of Syafiq Kyle as Kopiko’s brand ambassador earlier this month, Malaysia’s leading coffee brand has now brought the partnership to life with its first consumer activation at AEON Wangsa Maju on 23 August. The event marked Syafiq’s highly anticipated first public appearance with Kopiko, officially inaugurating a bold year-long campaign titled “Kopi Pekat Tak Manis Sangat: Feveret Syafiq.”
For Syafiq, this ambassadorship is more than just a collaboration, it’s personal. A long-time fan of the brand, Syafiq’s connection with Kopiko began in his childhood with Kopiko candy, and today continues with his favourite, Kopiko Macchiato. This coffee drink boasts a thick consistency, rich and intense aroma with the right amount of sweetness that perfectly reflects his own preference, and now one he shares proudly with Malaysians.
“Syafiq Kyle has been a genuine fan of Kopiko for years, which makes this ambassadorship a true celebration of his personal connection with the brand. This AEON Wangsa Maju activation is just the beginning. We are excited to create more bold coffee moments with Syafiq that fans across Malaysia can look forward to in the coming months,” said Tiffany Low, Sales Director of Kopiko.
The launch event brought Kopiko and Syafiq’s fans together in a vibrant celebration featuring a fan Q&A, a “This or That” game, lucky draw with exclusive signed merchandise, and an exclusive fan photo opportunity with Syafiq. Fans were also introduced to the limited-edition Kopiko x Syafiq Kyle coffee cup collection, a special eight-part series designed with Syafiq’s printed signature and unique serial numbers. Each stop of the campaign roadshow will reveal a different cup design, encouraging fans to collect the full set as they follow Syafiq’s Kopiko journey.
With this inaugural activation, Kopiko has set the tone for a dynamic year of roadshows, fan interactions, and surprise moments that will connect Malaysians more closely than ever to both the brand and Syafiq.
Kopiko invites everyone to join the journey, interact in real time, and collect memories with Syafiq throughout the next 12 months: bold coffee moments, fan activations, roadshows nationwide. Stay tuned to Kopiko Malaysia’s official Facebook and Instagram (Kopiko Malaysia) Facebook and Instagram pages for the latest updates and upcoming stops.