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After 25 years of serving Malaysia’s beloved white coffee, OLDTOWN White Coffee is celebrating its silver jubilee with a nationwide campaign that brings fans both nostalgic flavours and exciting new experiences. From now till 31 October, the anniversary celebration unveils a bold new menu with elevated flavours and improved recipes across all outlets alongside a special-edition merchandise through a special retail promotion.
The milestone marks a remarkable journey from 1999, when OLDTOWN White Coffee first set out to bring Ipoh’s legendary white coffee beyond its traditional kopitiam boundaries, and into homes or on the go with its packaged coffee mixes and ready to drink (RTD) canned beverages. Today, OLDTOWN also operates over 100 F&B cafes outlets across Malaysia and the region, having served millions of cups of its signature 3-Bean Blend (Arabica, Robusta & Liberica) and becoming a cornerstone of Malaysian kopitiam and coffee culture.
“Reflecting on our 25th anniversary of championing Malaysian food and drink culture, we’re so proud that OLDTOWN White Coffee has maintained its authenticity while evolving with the times. That’s why our signature 3-bean blend that launched the brand in 1999 still anchor every cup enjoyed today, whether a pre-mix savoured at home, or freshly made cup in a bustling urban outlet or quiet neighbourhood location where our regulars know each other by name,” said Fiona Tan, General Manager of JDE Malaysia, brand owner of OLDTOWN.
Tan added, “As a brand built upon heritage but alive to modern trends, OLDTOWN will continue to bring white coffee culture to a new generation of coffee lovers though innovations like our latest Coconut Flavoured White Coffee, which appeals to today’s consumers who value variety, heritage and authenticity.
“OLDTOWN White Coffee has become part of our national identity – not just as a coffee, but as a brand that Malaysians can proudly call their own,” Fiona elaborated, adding, “Apart from looking back at 25 years of success, this anniversary is about reaffirming our promise to continue creating spaces where Malaysians can connect over the tastes they love.”
New and improved menu at OLDTOWN F&B outlets nationwide
Starting this end of August, customers can look forward to an exciting new and improved menu at OLDTOWN outlets nationwide. Fan favourites such as the aromatic Nasi Lemak and rich Curry Mee have been enhanced with upgraded recipes and better quality for a more satisfying dining experience. Signature dishes, including the much-loved Kaya Butter Toast, are now crafted with improved quality ingredients for even better flavour and texture, ensuring each bite is more delicious than ever.
Complementing these classics are new additions including the flavour-packed Nasi Banjir series, Wok-Fried selections, authentic Hainanese dishes, and the Roti John & Paratha series. In line with these enhancements, OLDTOWN White Coffee has also refreshed its packaging to reinforce its commitment to quality and freshness while giving the brand a more contemporary, eye-catching look. With breakfast value set meals starting from just RM7.90, the menu reflects OLDTOWN’s dedication to delivering authentic Malaysian flavours at great value — inviting both loyal fans and new customers to rediscover what makes the brand special.
Special edition merchandise to celebrate our 25th Anniversary
Retail shoppers purchasing any two packs of OLDTOWN White Coffee sachets at participating stores can redeem a collectable 25th Anniversary Tote Bag — a special-edition that pays tribute to the brand’s quarter-century journey through Malaysian homes and hearts. To redeem, simply present your receipt at the customer service counter after purchasing two (2) packs of OLDTOWN products.
For more information on OLDTOWN’s 25th Anniversary promotions and new menu offerings, you may visit their official website (www.oldtown.com.my/), Facebook page (www.facebook.com/OldTownWhiteCoffeeMalaysia) or visit your nearest outlet.